Title: Digital Marketing Specialist
Company Name: Pbaria Limited
Vacancy: 01
Age: 35 to 50 years
Job Location: Dhaka (Uttar Khan)
Salary: Tk. 40000 - 50000 (Monthly)
Experience:
Strategic Support & Brand Growth
Assist in developing global marketing strategies, identifying target audiences, and expanding PBARIA’s international reach.
Campaign Execution
Support planning and running promotional campaigns, manage funnels, and optimize performance.
Content Creation
Create engaging content on hair systems, wigs, installation, maintenance, and transformations for all digital platforms.
Creative Design & Video Editing
Design social media creatives, product visuals, and promotional materials; edit videos/reels for marketing campaigns.
Social Media Management
Manage and schedule posts on Facebook, Instagram, TikTok, YouTube, Pinterest, and LinkedIn while maintaining strong engagement.
SEO, SEM & Paid Ads Support
Conduct keyword research, implement basic SEO tasks, and assist in running and optimizing ads on Facebook, Google, TikTok, and YouTube.
Website Management
Update website content, product pages, and landing pages; maintain visual consistency and accuracy.
Analytics & Reporting
Monitor social media and website performance, track conversions, and prepare regular reports.
Brand Messaging
Ensure consistency in PBARIA’s premium brand tone across all digital content and visuals.
Community Engagement
Engage with resellers, salons, and customers; manage reviews, testimonials, and online communities.
Market Research
Track global hair system trends and competitors; recommend new content ideas and campaign improvements.
Team Collaboration
Work with production, sales, and design teams to support marketing needs and create marketing assets.
| University | Percentage (%) |
|---|---|
| National University | 13.19% |
| University of Dhaka | 4.40% |
| Ahsanullah University of Science and Technology | 2.20% |
| Dhaka International University | 2.20% |
| Royal University of Dhaka | 2.20% |
| Majida Adarsha Degree College, Kurigram. Under National University of Bangladesh | 1.10% |
| Institute of Marine Science and Fisheries, University of Chittagong | 1.10% |
| arts | 1.10% |
| University of Chittagong | 1.10% |
| North Western University, Khulna | 1.10% |
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 61.54% |
| 31-35 | 24.18% |
| 36-40 | 10.99% |
| 40+ | 3.30% |
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 5.49% |
| 20K-30K | 6.59% |
| 30K-40K | 24.18% |
| 40K-50K | 54.95% |
| 50K+ | 8.79% |
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 13.19% |
| 0.1 - 1 years | 4.40% |
| 1.1 - 3 years | 16.48% |
| 3.1 - 5 years | 21.98% |
| 5+ years | 43.96% |