Digital Marketing Specialist – Paid Media, Web & Performance Marketing (All Genders)

Job Description

Title: Digital Marketing Specialist – Paid Media, Web & Performance Marketing (All Genders)

Company Name: Inforisen

Vacancy: --

Age: 25 to 45 years

Job Location: Dhaka (Aftabnagar)

Salary: Tk. 55000 - 90000 (Monthly)

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Software Company, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup

• Bachelor/Honors

Completed a degree, vocational training, or professional certification in digital marketing, media and communication, business, business informatics, or a comparable field.

• 3 to 5 years
• The applicants should have experience in the following business area(s): Software Company, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup

• Age 25 to 45 years

• Plan, implement, manage, and optimize paid media campaigns across platforms such as Meta, LinkedIn, YouTube, Google Ads, and TikTok.

• Support international and regional marketing initiatives, including brand awareness, lead‑generation, and performance marketing campaigns.

• Manage campaign budgets and continuously improve return on advertising spend.

• Conduct A/B tests and monitor, analyze, and report on campaign performance.

• Develop and optimize audience targeting, retargeting, and conversion strategies.

• Coordinate with internal teams and external agencies or service providers when required.

• Support the development and continuous improvement of company and client websites, with a focus on user experience, page speed, SEO, and conversion performance.

• Conceptualize and implement landing pages, microsites, lead‑generation funnels, and conversion paths.

• Set up and optimize campaign tracking through tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, and other relevant platforms.

• Integrate and continuously improve marketing technology and reporting tools such as Supermetrics and Looker Studio.

• Create performance dashboards and present actionable insights to management and relevant teams.

• Support the creation, analysis, and continuous optimization of automated email and newsletter campaigns.

• Stay informed about digital marketing trends, platform updates, emerging technologies, and competitor activities.

• Your Profile:

  • 

    You have completed a degree, vocational training, or professional certification in digital marketing, media and communication, business, business informatics, or a comparable field.

  • 

    You have several years of practical experience in digital marketing, particularly in paid media, performance marketing, website management, or marketing technology.

  • 

    You are proficient in platforms and tools such as Meta Ads Manager, Google Ads, Google Analytics 4, Google Tag Manager, Supermetrics, and Looker Studio.

  • 

    Experience with TikTok Ads, LinkedIn Campaign Manager, YouTube Ads, email marketing, CRM systems, or content management systems would be an advantage.

  • 

    You have experience working with agencies, freelancers, developers, designers, or other external partners.

  • 

    You have a solid understanding of UX/UI, SEO, GEO, landing‑page optimization, conversion tracking, and data‑driven marketing.

  • 

    You are confident in analyzing campaign data and translating the results into clear recommendations and actions.

  • 

    You have excellent written and spoken English skills.

  • 

    You work in a structured, responsible, and independent manner.

  • 

    You demonstrate strong analytical thinking, attention to detail, creativity, and problem‑solving skills.

  • 

    You are comfortable working in an international and fast‑growing business environment.

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  Performance Expectations:

  • 

    Generate measurable leads and conversions through paid and organic digital channels.

  • 

    Continuously improve campaign performance, cost per lead, conversion rate, and return on advertising spend.

  • 

    Maintain accurate tracking, reporting, and campaign documentation.

  • 

    Complete agreed campaigns and reports within deadlines.

  • 

    Provide clear recommendations based on campaign and website data.

  • 

    Stay updated on platform changes, marketing trends, and competitor activities.

• T/A,Tour allowance,Medical allowance,Mobile bill,Performance bonus,Profit share
• Salary Review: Yearly
• Festival Bonus: 2