Digital Marketing Specialist (Cosmetics & Personal Care)

Job Description

Title: Digital Marketing Specialist (Cosmetics & Personal Care)

Company Name: Wasi Beauty Care

Vacancy: 1

Age: 20 to 35 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 20000 - 25000 (Monthly)

Experience:

• At most 4 years
• The applicants should have experience in the following business area(s): Cosmetics/Toiletries/Personal Care

• Bachelor of Science (BSc) in Marketing

• At most 4 years
• The applicants should have experience in the following business area(s): Cosmetics/Toiletries/Personal Care

• Age 20 to 35 years
• Only Male

We are seeking a creative, data-driven, and trend-focused Digital Marketing Specialist to elevate our beauty brand’s online presence. In this role, you will design, implement, and optimize digital marketing strategies across paid media, social platforms, email, and e-commerce channels. You will play a crucial role in building brand loyalty, launching new product lines, driving direct-to-consumer (D2C) sales, and expanding our market reach.

Key Responsibilities

• Social Media & Content: Create engaging short-form videos, tutorials, and posts on Instagram, TikTok, and YouTube based on beauty and skincare trends.

• Paid Ads: Manage and optimize paid campaigns on Meta (Instagram/Facebook), TikTok, and Google Ads to achieve high ROAS.

• Influencer Marketing: Partner with beauty influencers, makeup artists, and content creators for PR gifting and sponsored posts.

• Email & SMS Marketing: Build automated customer journeys (welcome flows, cart recovery, reorder reminders) segmented by skin/beauty preferences.

• E-Commerce & SEO: Optimize product listings and copy for search engines and e-commerce store performance.

• Analytics: Track key metrics (conversion rate, CAC, sales) and present actionable insights.

Key Requirements

• Experience: 2+ years in digital marketing within the cosmetics, beauty, or personal care sector.

• Skills: Hands-on experience with Meta Ads, TikTok Ads, Shopify, Klaviyo (or similar email tools), and basic video editing (CapCut/Canva).

• Industry Knowledge: Strong understanding of beauty trends, skincare routines, and cosmetics ingredients.