Digital Marketing Senior Executive

Job Description

Title: Digital Marketing Senior Executive

Company Name: Khulna Technologies Limited

Vacancy: 1

Age: At least 22 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 25000 (Monthly)

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Training Institutes, Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup

• Bachelor/Honors

• At least 3 years
• The applicants should have experience in the following business area(s): Training Institutes, Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup

• Age At least 22 years

Requirements

• Bachelor’s / Honors degree from any discipline.

• At least 3 years of hands-on experience in Digital Marketing, Growth Marketing, Performance Marketing, or a related field, with proven experience managing measurable campaigns.

• Experience in at least two of the following is required: SaaS/Product Marketing, Paid Advertising, SEO/Local SEO, Lead Generation, CRM/Lifecycle Marketing, or US Market Marketing.

• Proven experience developing and executing marketing strategies independently.

• Strong knowledge of Google Ads, Meta Ads, SEO, GA4, and Google Tag Manager.

• Experience in lead generation, conversion optimization, and customer acquisition.

• Strong understanding of SaaS marketing funnels, including signup, activation, and paid conversion.

• Practical experience in law firm marketing, local service marketing, or other lead generation focused industries.

• Strong understanding of local SEO and location-based marketing.

• Excellent written and verbal English skills for US audiences.

• Ability to conduct market research and develop industry specific strategies.

• Comfortable using AI tools for research, content development, and productivity.

• Strong analytical, communication, and project management skills.

• Willingness to work from 7:00 PM to 3:00 AM Bangladesh Standard Time.

• Must have a stable internet connection and reliable power backup.

• Working knowledge of CRM and marketing automation platforms (HubSpot, GoHighLevel, Salesforce, or similar).

• Understanding of core business/growth metrics: CAC, LTV, CPL, CPA, ROAS, Conversion Rate, MQL/SQL/PQL, and retention/churn.

• Experience with Conversion Rate Optimization (CRO) and A/B testing methodology.

• Practical, hands-on use of AI tools for research, content creation, ad optimization, analytics, and reporting — including familiarity with AEO/GEO and AI-search optimization.

• Able to provide examples of past campaign results with measurable outcomes (leads generated, ROAS/CPL/CPA, conversion improvement, organic traffic growth, or SaaS signups/revenue).

Preferred Qualifications

• Experience with US-based SaaS or software companies.

• Strong experience in US law firm marketing.

• Experience with immigration, personal injury, or bankruptcy law firms.

• Experience with Google Local Services Ads.

• Experience with Product Hunt, G2, Capterra, or SaaS product launches.

• Experience with email marketing automation and CRM platforms.

• Basic knowledge of Canva or Figma.

• Experience managing multiple clients or marketing projects.

• Familiarity with US legal advertising compliance / bar association guidelines for law firm marketing.

Position Details

Company: Khulna Technologies LLC (KhulnaTech)
Website: khulnatech.us
Employment Type: Full-time
Workplace: Remote
Working Hours: 7:00 PM to 3:00 AM (Bangladesh Standard Time)
Vacancy: 1
Experience: At least 3 years
Salary: Negotiable
Application Deadline: 26 September 2026
Expected Date of Joining: 01 October 2026

About KhulnaTech

Khulna Technologies LLC is a US based technology and digital solutions company specializing in digital marketing, software development, and innovative business solutions.

We work with SaaS companies, law firms, and local service businesses in the US and international markets.

Our SaaS products include:

OurOpero: A work management platform for teams.

Website: ouropero.com

SigningUs: An electronic signature platform for businesses.

Website: signingus.com

We are looking for an experienced Digital Marketing Senior Executive to lead marketing initiatives across our SaaS products, law firm clients, and local service businesses.

Job Summary

The ideal candidate should have strong industry knowledge, practical marketing experience, and the ability to develop and execute marketing strategies independently.

You will work closely with management to improve brand visibility, generate qualified leads, increase SaaS signups, and drive measurable business growth across multiple industries.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and execute digital marketing strategies for SaaS products, law firms, and local service businesses.

• Conduct market research, competitor analysis, and audience research.

• Identify growth opportunities and develop industry-specific marketing plans.

• Collaborate with internal teams to execute marketing campaigns effectively.

2. Paid Advertising and Lead Generation

• Manage and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

• Develop lead generation strategies for law firms and local service businesses targeting the US market.

• Manage SaaS acquisition campaigns focused on signups, user activation, and paid conversions.

• Work with Google Local Services Ads and other relevant platforms.

• Optimize landing pages, ad creatives, and conversion funnels.

• Run structured A/B tests on landing pages, pricing pages, and ad campaigns to improve conversion rates (CRO).

3. SEO and Organic Growth

• Develop SEO strategies for SaaS, law firms, and local business websites.

• Conduct keyword research, on page SEO, technical SEO coordination, and link building.

• Develop content strategies for blogs, landing pages, and service pages.

• Apply modern SEO practices, including AEO and GEO.

• Monitor organic traffic and search performance using GA4 and Google Search Console.

4. SaaS Product Marketing

• Develop strategies to increase awareness, signups, and paid conversions for OurOpero and SigningUs.

• Create landing pages, comparison pages, blog content, and email campaigns.

• Develop onboarding email sequences to improve user activation and retention.

• Manage product listings on G2, Capterra, Product Hunt, and similar platforms.

• Research competitors and identify new growth opportunities.

• Apply Product-Led Growth (PLG) principles across the full funnel: signup → activation → paid conversion → retention.

• Improve trial-to-paid conversion rates and reduce churn through lifecycle/retention campaigns.

5. Law Firm and Local Business Marketing

• Develop marketing strategies for law firms, including immigration, bankruptcy, personal injury, and other practice areas.

• Understand the unique challenges of legal marketing, lead quality, and client conversion.

• Manage local SEO, Google Business Profile optimization, and location-based marketing.

• Develop lead generation strategies for local service businesses.

• Analyze marketing funnels and recommend improvements to increase qualified leads.

• Set up and manage call tracking to connect ad spend with actual leads and client conversions.

6. Analytics and Reporting

• Set up and monitor conversion tracking using GA4 and Google Tag Manager.

• Track traffic, leads, signups, conversions, and customer acquisition metrics.

• Prepare weekly and monthly performance reports.

• Provide actionable insights and recommendations to management.

• Use product analytics tools (e.g., Mixpanel, Amplitude, or PostHog) to track user behavior, activation, and retention for SaaS products.

• Track and report on lead-source attribution and offline conversions (e.g., calls, form fills tied back to campaigns).

7. CRM and Marketing Automation

• Build and optimize automated email sequences across the customer lifecycle (nurture, onboarding, re-engagement, win-back).

What We Offer

• Full-time remote position (7:00 PM-3:00 AM Bangladesh Time)

• Competitive salary based on experience and expertise

• Performance-based bonuses.

• 2 festival bonuses per year

• 1 day of weekend during the probationary period

• 2 days of weekend after confirmation

• Yearly salary review

• Opportunities to work on diverse content and writing projects

• A dynamic work environment with opportunities to learn and grow

• Opportunity to work with live SaaS products and international clients

• Hands-on experience across SaaS, legal marketing, and local service industries

• Opportunities for professional growth and leadership development