Marketing Manager

Job Description

Title: Marketing Manager

Company Name: Sheema Fashion

Vacancy: --

Age: Na

Job Location: Gazipur

Salary: Negotiable

Experience:

• 7 to 10 years
• The applicants should have experience in the following business area(s): Garments

• Bachelor/Honors
• Masters

• Bachelor's or Master's degree in Textile Engineering, Marketing, Business Administration (BBA/MBA), or related field from a reputed university.

• 7 to 10 years
• The applicants should have experience in the following business area(s): Garments

• Experience: Minimum 7 to 10+ years of proven experience in RMG garment marketing and commercial operations, with at least 3-5 years in a manager/head role specializing in woven garments.

• Product Expertise: Extensive technical understanding of woven fabrics (twill, poplin, denim, linen, canvas), garment washes, construction, and manufacturing processes.

• Commercial Knowledge: In-depth knowledge of export-import documentation, L/C terms, UD processing, customs regulations, and cash incentive procedures.

• Core Competencies: Proven leadership, buyer negotiation, client relationship, and analytical skills.

• Language Skills: Excellent command of English and Bengali (both written and verbal).

Specialization: Woven Garments / Woven Products

Position Overview

• Sheema Fashion is inviting applications for an accomplished, strategy-driven Marketing Manager with proven leadership in RMG woven garments. This leadership role bridges global marketing strategy with factory-level commercial execution. The candidate will oversee buyer acquisition, woven product strategy, costing, order negotiations, and commercial export-import compliance, ensuring profitability, seamless execution, and revenue growth across our Gazipur factory and Baridhara DOHS head office.

Key Roles & Responsibilities

• Strategic Marketing & Buyer Acquisition: Lead global business development initiatives to secure high-value international buyers, buying houses, and brand partners for woven items (shirts, trousers, denim, outerwear).

• Develop comprehensive woven product strategies, market positioning, and revenue growth goals in line with factory production capacities in Gazipur.

• Build and manage strategic partnerships with key global clients, leading negotiation meetings at the Baridhara DOHS Head Office and buyer venues.

• Costing, Pricing & Commercial Negotiations: Direct the complete costing and pricing strategy for woven garments, balancing competitive buyer target prices with healthy company profit margins.

• Finalize order terms, minimum order quantities (MOQs), payment terms (L/C, TT), lead times, and shipping schedules with buyer management.

• Oversee fabric and trim consumption calculations, wash/treatment costings, and accessory budgeting alongside technical teams.

• Commercial Operations & Compliance Oversight: Work closely with the Commercial department to ensure timely opening of L/Cs, issuance of Utilization Declarations (UD), bond approvals, and export documentation.

• Monitor realization of export proceeds, bank realization certificates (PRC), and track government cash incentive claims.

• Ensure strict compliance with customs regulations, BGMEA/BKMEA procedures, and foreign exchange guidelines for all woven orders.

• Product Development & Order Execution: Lead sample development teams to produce Proto, Fit, SMS, and PP samples based on buyer tech packs and seasonal fashion trends.

• Supervise merchandising and production coordination between the Gazipur factory team and buyers to ensure on-time delivery and strict quality control.

• Proactively identify potential production or commercial bottlenecks and implement immediate corrective actions.

• Team Leadership & Reporting: Manage, mentor, and evaluate the performance of marketing, commercial, and merchandising executives.

• Provide regular executive reports on active order pipelines, revenue forecasts, shipment statuses, and commercial profitability to top management.

Job Location, Addresses

• Primary Job Location: Gazipur (Factory) with coordination at Head Office (Baridhara DOHS, Dhaka).

• Factory Address: C-178, 179 & 180, Digir Chala, Eta Hata, Ward #16, Joydebpur, Gazipur, Bangladesh.

• Head Office Address: House# 290 (1st Floor), Road# 4, Baridhara DOHS, Dhaka-1212, Bangladesh.

• Salary: Negotiable based on candidate's experience, leadership track record, and buyer network.

• Benefits: Attractive compensation package including performance bonuses, festive bonuses, mobile & transport facilities, and standard company benefits as per policy.