Job Description
Title: Digital Marketing Specialist
Company Name: OLAB
Vacancy: 3
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA)
∎ Bachelor's degree in Marketing, Communications, Business, or related field.
Experience Requirements:
∎ 3 to 4 year(s)
∎ The applicants should have experience in the following area(s):
Digital Marketing Campaign, Online Marketing Research
Job Context:
∎ OLAB is a leading educational technology firm that focuses on creating innovative solutions to enhance learning experiences for students and educators. With a commitment to revolutionizing education through technology, OLAB aims to empower learners and educators worldwide with its cutting-edge digital tools and resources.
∎ As a Digital Marketing Specialist at OLAB, you will play a vital role in enhancing the company`s online presence, driving engagement, and attracting potential customers. Your primary responsibility will be to maintain OLAB`s social media channels, create compelling content, and collaborate with other team members to execute successful marketing campaigns. This role offers a unique opportunity to contribute to the growth and impact of our educational technology solutions globally.
Job Responsibilities:
∎ Social Media Management & Ad Management.
∎ Oversee and manage OLAB's social media channels, including Facebook, Twitter, Instagram, LinkedIn, YouTube and others.
∎ Develop and implement social media strategies to increase brand awareness, engagement, and audience growth.
∎ Create and schedule engaging and relevant content to maintain an active and interactive presence across all platforms.
∎ Content Planning and Creation.
∎ Collaborate with cross-functional teams, including content creators, designers, and product managers, to develop marketing content aligned with OLAB's brand and objectives.
∎ Produce high-quality and engaging content for social media posts, blog articles, info graphics, videos, and other marketing materials.
∎ Ensure that all content is optimized for various digital channels to maximize reach and impact.
∎ Digital Marketing Campaigns.
∎ Participate in the planning, execution, and monitoring of digital marketing campaigns to support product launches, promotions, and other initiatives.
∎ Track and analyze campaign performance metrics, generating insights to optimize future campaigns and improve overall marketing strategies.
∎ Market Research and Trend Analysis.
∎ Stay up-to-date with industry trends, digital marketing best practices, and the latest developments in educational technology.
∎ Conduct market research to identify opportunities, target audiences, and competitive landscape.
∎ Analytics and Reporting.
∎ Utilize various analytics tools to measure and report on the performance of social media campaigns, website traffic, and other marketing initiatives.
∎ Prepare regular reports to provide insights and recommendations for continuous improvement.
Additional Requirements:
∎ Age 28 to 35 years
∎ Only males are allowed to apply
∎ Proven experience (2 years) as a Digital Marketing Specialist or similar role in managing social media platforms and content creation.
∎ Strong knowledge of digital marketing strategies, social media trends, and analytics tools.
∎ Proficiency in using social media management platforms (e.g., Hootsuite, Buffer) and content creation tools (e.g., Canva, Adobe Creative Suite).
∎ Excellent communication skills and ability to collaborate effectively with cross-functional teams.
∎ Detail-oriented, proactive, and capable of managing multiple tasks simultaneously.
∎ A passion for education and technology is a plus.
Salary: Negotiable
Compensation & Other Benefits:
∎ Tour allowance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Roster Day-off
∎ Doctor Checkup
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 2 Nov 2023
Company Information:
∎ 3 Oct 2023
∎ OLAB
∎ Address : 1//5,( 2nd Floor), Block-D, Lalmatia, Mohammadpur-1207
∎ Web : https://olabbd.com/
Category: Marketing/Sales
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