Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: New Asia Group

Vacancy: 1

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Computer Science, Master of Business Administration (MBA) in Marketing
∎ Digital marketing, SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
∎ The applicants should have experience in the following business area(s):
∎ Group of Companies
∎ Skills Required: Computer skill, Digital Marketing

Experience Requirements:
∎ 4 to 5 year(s)
∎ The applicants should have experience in the following area(s): Computer skill, Digital Marketing

Job Context:
∎ We are seeking an experienced Digital Marketing/Social Media Marketing Expert to join our team. As a Digital Marketing/Social Media Marketing Expert, you will be responsible for developing and executing digital marketing strategies, managing social media campaigns, including web, SEO/SEM, email, social media and display advertising. Analyzing data to measure the effectiveness of digital marketing efforts.
∎ The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Job Responsibilities:
∎ Develop and execute digital marketing strategies across multiple channels, including social media, email marketing, search engine marketing, and display advertising.
∎ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
∎ Manage social media campaigns across various platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
∎ Create and curate content for social media platforms that align with the organization's brand and messaging.
∎ Monitor social media engagement and analytics to measure the effectiveness of social media campaigns and make data-driven decisions.
∎ Conduct market research and analysis to identify customer behavior, preferences, and trends to inform digital marketing strategies.
∎ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
∎ Collaborate with content creators, web developers, and marketing teams to ensure that all digital marketing efforts are aligned with the organization's goals and objectives.
∎ Measure and report on the performance of digital marketing campaigns using web analytics tools, social media analytics, and other relevant metrics.

Additional Requirements:
∎ Age 30 to 38 years
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
∎ Experience in optimizing landing pages
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
∎ Working knowledge of ad serving tools (e.g., DART, Atlas)
∎ Experience in setting up and optimizing Google Adwords campaigns
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints
∎ Strong analytical skills and data-driven thinking
∎ Up-to-date with the latest trends and best practices in online marketing and measurement

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 16 Aug 2023

Company Information:
∎ 17 Jul 2023
∎ New Asia Group
∎ Address : Tower 117, Plot: 117/A, Love Road, Tejgaon I/A, Dhaka-1208.
∎ Web : www.newasiabd.com
∎ Business : The New Asia Group is comprised of six individual entities that form a vertically integrated apparel manufacturing organization, headquartered in Dhaka, Bangladesh, established in 1987. As a group, we are a vertically integrated manufacturer where over 22,000 people are employing with full traceability from RM to finished product for diversified product ranges. In Bangladesh, As our operations are 100% Vertical, means we start from owned spinning all the way to finished garments(KNIT, INTIMATE, DENIM, SWEATER), including printing and embroidery and various embellishments.

Category: Marketing/Sales

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