Executive, Branding & Marketing

Job Description

Title: Executive, Branding & Marketing

Company Name: Amanah Fintech

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Tk. 18000 - 20000 (Monthly)

Experience: --

Published: 2026-08-15

Application Deadline: 2026-08-31

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

1. Branding & Marketing

• Assist in developing and implementing branding and marketing strategies aligned with the company's business objectives.

• Maintain consistent brand identity across digital and offline communication channels.

• Develop creative ideas and campaigns to strengthen brand awareness and customer engagement.

• Support the planning and execution of promotional campaigns, events, and marketing activities.

• Conduct market research and monitor industry trends, competitor activities, and customer preferences.

2. Digital & Social Media Marketing

• Manage and regularly update the company's social media platforms.

• Plan and maintain a social media content calendar.

• Create engaging posts, captions, promotional content, and campaign materials.

• Coordinate with graphic designers, video editors, and other relevant personnel to produce marketing content.

• Monitor social media performance, audience engagement, reach, and other relevant metrics.

• Support paid digital marketing campaigns, including Facebook/Meta and Google Ads.

• Explore new digital channels and marketing opportunities to increase reach and engagement.

3. Content Development

• Prepare high-quality marketing content for social media, website, campaigns, newsletters, brochures, presentations, and other communication materials.

• Develop content that clearly communicates the company's products, services, investment opportunities, and value proposition.

• Ensure all marketing content is accurate, professional, transparent, and aligned with the company's Shariah-based positioning.

• Assist in developing video scripts, promotional materials, campaign concepts, and storytelling content.

4. Campaign & Lead Generation

• Support the development and execution of campaigns for investor acquisition, project promotion, merchant/business acquisition, and brand awareness.

• Coordinate with the Business Development and Investor Relations teams to support lead-generation activities.

• Track campaign results and identify opportunities for improvement.

• Assist in developing strategies to improve customer/investor acquisition, engagement, and retention.

5. Website & Online Presence

• Coordinate with relevant teams to maintain and improve website content.

• Ensure marketing information, project information, announcements, and promotional materials are updated accurately.

• Support SEO and other activities aimed at improving the company's online visibility.

6. Reporting & Analytics

• Prepare regular reports on marketing and branding activities.

• Monitor key performance indicators such as reach, engagement, leads, conversion, website traffic, and campaign performance.

• Analyze marketing data and provide recommendations for improving campaign effectiveness.

• Maintain records of marketing activities, campaigns, creative materials, and performance reports.

7. Coordination & Compliance

• Coordinate with internal teams and external agencies, designers, photographers, video producers, and other service providers.

• Ensure all marketing communications comply with company policies and applicable regulatory and Shariah requirements.

• Avoid misleading, exaggerated, or unsupported claims in marketing and promotional materials.

• Maintain confidentiality of company, investor, merchant, and project-related information.