General Manager, Marketing

Job Description

Title: General Manager, Marketing

Company Name: SMC Enterprise Ltd.

Vacancy: --

Age: At most 52 years

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• At least 15 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Pharmaceutical/Medicine Companies, Food (Packaged)/Beverage, Toiletries, Healthcare/Lifestyle product

Master’s degree or MBA. MBA in Marketing strongly preferred.

• At least 15 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Pharmaceutical/Medicine Companies, Food (Packaged)/Beverage, Toiletries, Healthcare/Lifestyle product

• Age At most 52 years

• Experience: Minimum 15 years of progressive experience in Marketing with minimum annual turnover of Tk. 1,000 cr. At least 7 years in leading a Marketing within FMCG industry. Leadership in multi-category or multi-SBU exposure strongly preferred.

• Age maximum 52 years at the time of application.

• Information Technology (MS Office & Business Systems): Proficient in Microsoft Office suite; familiarity with ERP/SAP for commercial reporting and CRM platforms for consumer engagement and trade excellence.

SMC Enterprise Ltd has a vacancy for the mentioned permanent position for Marketing Division:

FUNCTIONAL

Product Lifecycle Management (Brand & Product)

• End-to-end brand equity, portfolio architecture, and product lifecycle management across multiple FMCG categories; extend existing lifecycles and launch new products via stage-gate governance.

Marketing Strategy & Communication

• Formulate and execute integrated marketing strategies including ATL, digital, and trade marketing; develop communication plans aligned to SBU objectives and deploy via agency networks.

Market Research (Consumer & Competitor Intelligence)

• Commission, interpret, and apply consumer research, retail audits, and competitor intelligence to brand strategy and innovation decisions; govern the research agenda across all SBUs.

Data Analytics

• Translate sales, distribution, A&P, and category data into actionable insights; set and track KPIs including revenue, GM%, A&P ROI, numeric distribution, and outlet universe growth.

P&L and A&P Budget Governance

• Own consolidated revenue and contribution margin targets; govern A&P budget allocation, utilization, and ROI across multiple SBUs; arbitrate cross-SBU resource trade-offs.

Cross-Functional Collaboration

• Foster a culture of cross-functional and cross-SBU collaboration. Build effective working relationships with all other functions and external partners, stakeholders to deliver shared business outcomes.

New Product Development (NPD) & Innovation

• Lead innovation pipeline planning; review and sign off NPD stage-gate decisions across all SBUs; manage incubation of sub-scale or new categories.

AI & Digital Marketing

• Apply AI-driven tools and digital marketing platforms (CRM, programmatic, social, search, e-commerce) to enhance brand reach, consumer engagement, and campaign effectiveness. Able to evaluate and govern AI-enabled marketing investments, interpret digital analytics, and guide MSD capability building in modern digital channels.

BEHAVIORAL

Change Management

• Champion and embed the SBU transformation agenda; guide teams through structural change with clarity, confidence, and sustained momentum. Manage organizational ambiguity and build commitment at all levels.

Develop Others

• Lead development of the team members. Define individual development plans, own the leadership succession pipeline, and build a high-performance culture of accountability across the function.

Develop Self

• Demonstrate a continuous learning mindset; stay current with business trends, emerging marketing channels (including AI and digital), and best-in-class commercial practices. Actively seek feedback and apply it to leadership effectiveness.

Engage

• Inspire and align large, diverse teams to a shared commercial purpose. Communicate with clarity and conviction to internal stakeholders, trade partners, and the Board; maintain high team motivation and organizational energy.

Perform

• Maintain a rigorous results orientation with non-delegable accountability for yearly topline and bottom-line targets. Set high standards, hold teams to commitments, and make timely decisions under complexity and pressure.

• Any other business assigned by the management.

Car expense re-imbursement allowance, Annual Performance Incentive, Contributory Provident Fund, Gratuity, WPPF, Two Festival Allowances, Boishakhi Allowance, Health Care Facility, Leave Encashment and Group Life Insurance.