Digital Marketing Manager
Job Description
Title: Digital Marketing Manager
Company Name: My Loving Kids
Vacancy: 02
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor's degree in marketing or related field
Job Responsibilities:
∎ Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
∎ Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
∎ Designs, builds, and maintains our social media presence.
∎ Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
∎ Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
∎ Identifies trends and insights, and optimizes spend and performance based on the insights.
∎ Brainstorms new and creative growth strategies through digital marketing.
∎ Plans, executes, and measures experiments and conversion tests.
∎ Collaborates with internal teams to create landing pages and optimize user experience.
∎ Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
∎ Manage the content that the business posts to social media
∎ Develop data driven strategies that drive customers to the website
∎ Improve the design, UX, traffic, and content of the website
∎ Create paid campaigns on social media platforms
∎ Maintain consistent brand messaging throughout all platforms
∎ Create email blast campaigns to target key customers
∎ Use advanced metrics to measure the success of a marketing campaign
∎ Keep up to date on the latest social media trends
∎ Identifies critical conversion points and drop off points and optimizes user funnels.
∎ Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
∎ Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
∎ Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
∎ Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Additional Requirements:
∎ Proven working experience in digital marketing, particularly within the industry
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
∎ Experience in optimizing landing pages and user funnels
∎ Experience with A/B and multivariate experiments
∎ Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMRush, etc.)
∎ Working knowledge of ad serving tools
∎ Experience in setting up and optimizing PPC campaigns on all major search engine
Salary:
∎ Negotiable, But Attractive remuneration awaiting for deserving candidate
There will be a couple of ways of bonus income.
Compensation & Other Benefits:
∎ Performance bonus, Over time allowance
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 15 Jul 2022
Company Information:
∎ 15 Jun 2022
∎ My Loving Kids
Category: Marketing/Sales
