Digital Marketing Manager
Job Description
Title: Digital Marketing Manager
Company Name: Harmony Builders
Vacancy: 1
Job Location: Chattogram, Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor degree in any discipline, Bachelor of Arts (BA) in Marketing
∎ Skills Required: Advertisement, Brand Marketing, Campaign Planning, Communication, Content Marketing, conversion optimization, E commerce
Experience Requirements:
∎ 2 to 6 year(s)
∎ The applicants should have experience in the following area(s):
Advertising & Promotion, Digital Sales and Marketing, Ecommerce Marketing, Media Planning/ Media Buying
∎ The applicants should have experience in the following business area(s):
Retail Store
Job Context:
∎ If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns across channels. Digital marketing manager will work with the team and creative designers to launch campaigns on time and on budget.
∎ About the Organization: You will be responsible for spearheading digital marketing for Noorbookstore.com an online e commerce store which specializes in the segment of Quran and Hadiths only. It is the largest website in Bangladesh focusing only in this segment. We offer the widest variety of Quran and Hadiths in Bangladesh.
∎ You will also be responsible for digital marketing efforts for Harmony Builders Ltd. A real estate company. Both the companies operate under the same umbrella.
∎ You are a strong candidate if you are:
∎ Data-driven: You use data to drive decision-making and improve results. You also recognize where data may not exist and you`re able to move forward without it.
∎ Expert: You are an expert in at least one channel (Facebook, AdWords, SEO) and have worked on campaigns in each of the others and have experience in executing paid social media campaigns.
∎ Collaborative: You build strong cross-functional relationships and get joy from the team`s collective success.
∎ Creative: You think about solving problems in different ways when you hit roadblocks. You come up with new ideas for how to motivate and influence target customers.
∎ Structured: You like to organize and classify things (like ad campaigns!) to help you communicate and scale your work.
∎ Curious: You want to know what makes people tick and are always seeking new ways of influencing target customers.
∎ Adaptable: You have an entrepreneurial spirit and crave a high-growth, fast-paced environment where you can innovate and help build a disruptive business.
∎ Self-Motivated: You`re motivated to be amazing in your role and, deliver the best results.
∎ Action-oriented: You have a BS/BA degree, give incredible attention to detail and at least 3-5 years relevant experience -enough to hit the ground running and drive growth for us in your first 30 days. Knowledge of video and picture editing software such as Adobe is a bonus.
Job Responsibilities:
∎ You are expected to do the following tasks:
∎ Develop, implement and manage marketing campaigns that promote the products and services of the company.
∎ Enhance brand awareness in the digital space
∎ Drive website traffic and optimize lead-to-customer conversion rate.
∎ Create and optimize sales funnel and increase the marketing funnel efficiencies
∎ Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools
∎ A/B Testing, measure the performance of CTAs and improve conversion rate consistently.
∎ Achieve maximum ROI in paid search campaigns by collecting and analysing data, and identifying trends and insights.
∎ Track, report, and analyze website analytics, and PPC campaigns.
∎ Optimize the landing pages of paid search engine marketing campaigns.
∎ Manage the expense and budget of campaigns, and estimate monthly costs.
∎ Manage the expense and budget of campaigns, and estimate monthly costs.
∎ Create, edit and improve the content that audience is looking for and optimize the path to conversion.
∎ Deliver effective editorial plan and content marketing strategy to meet the business objectives. Editorial requirements include basic SEO understanding, content development, categorization and structure.
∎ Measure and optimize on a regular basis to drive traffic, engagement, and leads.
∎ Integrate content programs with brand campaigns to drive the demand for the brand.
∎ Analyze web traffic metrics.
Salary: Negotiable
Compensation & Other Benefits:
∎ Festival Bonus: 2
Application Deadline: 17 Sep 2020
Company Information:
∎ 29 Aug 2020
∎ Harmony Builders
∎ Address : 84, Purana Paltan Line, Dhaka
Category: Marketing/Sales
Read Before Apply: If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns across channels. Digital marketing manager will work with the team and creative designers to launch campaigns on time and on budget.
Deadline Expired on 17th Sep 2020
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