Job Description

Title: Digital Marketing Manager (E-commerce & F-commerce)

Company Name: Munshe Industries Limited

Vacancy: 1

Job Location: Dhaka (Mirpur)

Employment Status: Full-time

Educational Requirements:
∎ Bachelor degree in any discipline
∎ If you don't have a 4 years Bachelor's degree, you are highly requested not to apply for this position.
∎ Engineering and Marketing background has a particular preference.
∎ A diploma/Certification in Graphic Design would be preferable.
∎ Skills Required: Digital Marketing, facebook ads, Facebook marketing, Google Ads, Google Adwords, PPC Marketing, Search Engine Optimization (SEO)

Experience Requirements:
∎ 3 to 6 year(s)
∎ The applicants should have experience in the following area(s): Digital Marketing, Ecommerce, facebook ads, Facebook Ads Manager, Facebook campaign, Graphics Design, Online Marketing, Social Media Management, Social Media Marketing
∎ The applicants should have experience in the following business area(s): Advertising Ageny, Boutique/ Fashion, E-commerce, Jewelry/Gem, Tannery/Footwear, Trading or Export/Import, Wholesale

Job Context:
∎ We seek a "Digital Marketing Manager" for our rapidly growing online e-commerce brand (F-commerce and web-based) to increase online/digital sales.
∎ The role entails managing social media platforms, Facebook advertising, online sales, and marketing plan. As part of this position, the candidate will be responsible for devising digital marketing strategies, executing digital marketing, especially Facebook marketing & advertising, analyzing data to measure the effectiveness of Facebook marketing efforts for sales increasing, creative planning and executing all the digital marketing campaigns, including good Graphics Designing knowledge and developing marketing area.
∎ As a Digital Marketing Manager, you will own the overall marketing strategy and execution of the team. You can devise long-term strategy and growth plans and drive revenue through planning, execution, and optimization of our marketing efforts.
∎ You will manage team members and work with cross-departmental groups such as development and design teams to ensure the smooth execution of daily operational activities.

Job Responsibilities:
∎ Collaborate with the other team to develop comprehensive Facebook advertising strategies aligned with the overall marketing and business objectives of the e-commerce company. Identify target audiences, key messaging, content themes, creative elements, content themes, and tactics to effectively engage and convert users on various social media platforms that resonate with the target market.
∎ Create and execute comprehensive sales and marketing strategies to drive user acquisition, engagement, and revenue growth on Facebook platforms. This includes setting clear objectives, identifying target markets, and developing effective marketing campaigns.
∎ Align advertising efforts with the brand's overall marketing goals, target audience, and product offerings. Align advertising efforts with the brand's overall marketing goals, target audience, and product offerings. Create and implement comprehensive advertising strategies tailored for a footwear brand operating in the F-commerce (Facebook commerce).
∎ Plan, set up, and execute Facebook ad campaigns using Facebook Ads Manager and other relevant tools. Select appropriate ad formats, targeting options, bidding strategies, and budget allocation to optimize campaign performance.
∎ Monitor and adjust campaigns based on performance metrics and industry best practices.
∎ Plan and create engaging and relevant social media content, including text posts, images, videos, and infographics.
∎ Develop a content calendar to ensure consistent and timely posting across social media platforms.
∎ Plan, launch, and optimize advertising campaigns on Facebook, with a focus on driving traffic, conversions, and sales for the footwear brand's F-commerce platform.
∎ Utilize Facebook Ads Manager and other relevant tools to create and manage campaigns effectively.
∎ Collaborate with the customer support, logistics, supply chain, and business development team to forecast and plan online sales targets, quotas, and revenue projections.
∎ Monitor sales performance against targets and implement corrective measures as needed. Identify opportunities for sales growth and implement strategies to capitalize on them.
∎ Maximize advertising and sales opportunities on Facebook by identifying and pursuing potential partnerships, clients, and advertisers.
∎ Coordinate with the design team to develop compelling and visually appealing ad creatives (images, videos, carousel ads, etc.) that align with the brand identity and messaging. Optimize ad copy and visuals to maximize engagement, click-through rates (CTR), and conversions on Facebook.
∎ Utilize Facebook's targeting capabilities to identify and reach relevant audiences for the e-commerce company's products. Segment audiences based on demographics, interests, behaviors, and custom lists to deliver personalized and targeted ad experiences on Facebook.
∎ Conduct market research and analysis to identify target audiences for footwear and other brands' products.
∎ Implement and monitor Facebook pixel or other tracking mechanisms to measure campaign performance, track conversions, and optimize ad delivery.
∎ Implement and monitor Facebook pixel or other tracking mechanisms to measure campaign performance, track conversions, and optimize ad delivery.
∎ Utilize data insights to make data-driven decisions and continuously improve campaign performance, return on investment (ROI), return on ad spend (ROAS), and customer acquisition costs.
∎ Continuously analyze and optimize the online sales funnel to improve conversion rates at each stage.
∎ Implement strategies to reduce cart abandonment, streamline the checkout process, and enhance the user experience.
∎ Analyze conversion data to optimize ad campaigns, including bid management, budget allocation, and targeting adjustments.
∎ Use Facebook Pixel or other relevant tracking tools to set up and track conversion events, such as purchases, sign-ups, add-to-cart actions, or other desired actions using Facebook Pixel or other appropriate tracking tools.
∎ Generate regular reports and presentations on advertising campaign performance, providing insights, recommendations, and actionable takeaways for stakeholders and senior management. Communicate results, trends, and opportunities for optimization.
∎ Conduct ongoing A/B tests to evaluate different ad creatives, copy variations, landing page designs, and targeting strategies on Facebook. Analyze test results and optimize campaigns based on data-driven insights to improve ad performance and achieve desired outcomes.
∎ Implement A/B testing and other experimentation methodologies to improve ad performance continuously. Optimize campaigns based on test results and performance analysis.
∎ Monitor and analyze key performance indicators (KPIs) on Facebook, including CTR, conversion rates, ROAS, and CPA. Generate reports on campaign performance, providing actionable recommendations for optimization. Track and analyze performance metrics across digital marketing channels, including engagement rate, reach, impressions, conversion rate, website traffic, ROI, CAC, and CLTV. Monitor sales performance metrics on Facebook, such as conversion rates, revenue per customer, CAC, and ROAS. Communicate insights and recommendations through regular reports and dashboards to senior management.
∎ Generate regular reports on sales activities, revenue generation, and customer acquisition, providing insights and recommendations for improvement. Track and analyze key sales performance metrics, including conversion rates, average order value, CAC, and CLTV. Review advertising metrics and KPIs to track campaign performance and identify areas for improvement. Utilize Facebook Ads Manager and analytics tools to measure effectiveness, reach, engagement, conversions, and ROAS, optimizing campaigns.
∎ Stay updated on Facebook advertising, e-commerce, and digital marketing trends. Keep informed about changes in Facebook's policies, algorithms, and features for compliance and new opportunities. Stay updated on Facebook sales developments, adapting strategies for sales growth. Conduct market research, analyze data, and monitor industry trends and competitors on Facebook. Identify product development opportunities, optimize campaigns, and improve user engagement. Adapt advertising strategies for the F-commerce and footwear industry.
∎ Collaborate with cross-functional teams to align advertising efforts with overall marketing initiatives, including marketing, creative, analytics, product, customer support, logistics, supply chain, and business development teams.
∎ Conduct effective sales presentations and product demonstrations to showcase the value proposition of the e-commerce company's products or services. Communicate product features, benefits, and pricing to potential customers. Address any questions or objections raised during the sales process.
∎ Proactively identify and pursue new sales opportunities on Facebook. Research and analyze market trends, competitor strategies, and customer behaviors to identify potential leads and prospects. Generate and qualify leads through various strategies, such as social media engagement, targeted advertising, and lead-generation campaigns.
∎ Collaborate with the other team to forecast and plan sales targets, quotas, and revenue projections for the e-commerce company's Facebook sales channel. Monitor sales performance against targets and implement corrective measures as needed.
∎ Effectively manage advertising budgets, ensuring optimal allocation across campaigns and channels. Monitor costs, return on ad spend (ROAS), and budget utilization for maximum impact and return on investment (ROI). Make budget adjustments based on performance and strategic priorities. Provide recommendations for budget adjustments based on performance and strategic priorities.
∎ Develop and monitor campaign budgets. Manage social media budgets, and report on ROI and campaign performance. Design and execute the brand budget, monthly reporting on budget vs. expenditure with ROI analysis. Allocate resources effectively to maximize the ROI of digital marketing campaigns. Plan sales forecast, budget, and market strategy. Manage digital marketing budgets, allocate resources effectively, and achieve KPIs and ROI.
∎ Gather and analyze customer feedback, reviews, and market research data to identify trends, customer preferences, and competitive insights. Utilize these insights to inform sales and marketing strategies, product selection, and pricing decisions.
∎ Manage and optimize the company's presence on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and others as relevant. Monitor and respond to comments, messages, and inquiries from users promptly and professionally. Stay updated on platform algorithms, features, and best practices to maximize reach and engagement.
∎ Foster an active and engaged social media community by proactively interacting with users and responding to comments, questions, and feedback. Build relationships with influencers, brand advocates, and potential partners to amplify the brand's reach and generate positive word-of-mouth.
∎ Collaborate with the advertising team to develop and execute paid social media campaigns, including Facebook Ads, Instagram Ads, Twitter Ads, and other relevant platforms. Set campaign objectives, target audiences, and budget allocation, and monitor campaign performance to optimize results and ROI.
∎ Monitor social media conversations and trends relevant to the e-commerce company and its industry. Use social listening tools to gather insights, identify customer sentiments, and discover opportunities for engagement, content creation, or customer support improvements.
∎ Identify and engage with influencers and industry leaders to collaborate on content creation, brand promotion, and influencer marketing campaigns. Manage influencer partnerships, negotiate contracts, and track campaign performance to ensure alignment with brand values and objectives.
∎ Monitor social media channels for any potential reputation risks or negative feedback. Respond promptly and effectively to address customer concerns, complaints, or crises while maintaining a professional and empathetic tone.
∎ Stay updated on emerging social media trends, platform updates, and best practices in social media marketing. Continuously learn and explore new tools, strategies, and techniques to enhance social media presence and achieve better results.
∎ Oversee the company's website and ensure it is optimized for user experience, functionality, and conversion rate optimization (CRO). Collaborate with the design and development teams to implement improvements, such as clear calls-to-action, intuitive navigation, and responsive design.
∎ Develop and implement SEO strategies to increase organic search visibility, improve rankings, and drive relevant traffic to the e-commerce website. Conduct keyword research, optimize website content, and monitor performance using SEO tools. Stay updated on search engine algorithm changes and industry best practices.
∎ Manage and optimize PPC campaigns, such as Google Ads and Bing Ads, to drive targeted traffic, increase conversions, and maximize return on ad spend (ROAS). Conduct keyword research, create compelling ad copy, optimize landing pages, and monitor campaign performance. Stay updated on PPC trends and strategies.
∎ Develop and execute email marketing campaigns to nurture leads, retain customers, and drive conversions. Create engaging email content, design effective templates, segment audiences, and optimize email deliverability and open rates. Monitor email campaign performance metrics and implement A/B testing to improve results.
∎ Develop and execute marketing strategies to attract, engage, and convert customers. Create and optimize various types of content, including blog posts, articles, videos, infographics, and guides. Leverage content distribution channels, such as social media, email, and partnerships, to amplify reach and engagement.
∎ Implement and manage marketing automation tools to streamline and optimize digital marketing campaigns. Continuously optimize automation processes based on data-driven insights.
∎ Develop and implement remarketing strategies to re-engage website visitors, cart abandoners, and previous customers through targeted ads on Facebook. Utilize audience segmentation and personalized messaging to drive repeat purchases and foster customer loyalty.
∎ Coordinate with the operations and logistics teams to ensure adequate stock availability for online sales. Monitor inventory levels, anticipate demand, and implement strategies to prevent stockouts or overstocking. Collaborate with suppliers or manufacturers to optimize lead times and ensure efficient order fulfillment.
∎ Leverage Facebook's product catalog capabilities to create dynamic ads that showcase the footwear brand's products to relevant audiences. Ensure accurate product information, availability, and pricing within the catalog.
∎ Collaborate with cross-functional teams to align digital marketing efforts with overall marketing initiatives. Manage and mentor a team of digital marketers, providing guidance and professional development. Provide leadership and coaching to the sales team, driving individual and team sales targets. Conduct regular sales training sessions to enhance product knowledge and sales techniques. Collaborate closely with cross-functional teams to align online sales efforts with company-wide initiatives. Manage and lead a team of sales and marketing professionals to achieve sales targets and marketing goals. Foster a collaborative and high-performance culture within the team.
∎ Manage and optimize the company's online sales channels, including the e-commerce website, online marketplaces (such as daraz or ajker deal), and other digital platforms. Ensure that product listings are accurate, up-to-date, and visually appealing. Optimize product descriptions, images, and pricing to maximize conversions and sales.
∎ Define and track key performance indicators (KPIs) to measure the success of sales and marketing initiatives. Prepare regular reports and presentations for senior management, highlighting performance, trends, and actionable insights.
∎ Ensure all sales and marketing activities comply with Facebook's policies, guidelines, and legal requirements. Stay updated on relevant regulations and industry standards to mitigate risks and maintain ethical business practices. Stay current with Facebook's advertising policies, guidelines, and best practices. Keep abreast of new advertising features, targeting options, and ad formats provided by Facebook, and assess their relevance and potential impact on campaign performance.
∎ Monitor the evolving digital landscape, emerging technologies, and industry best practices. Proactively identify opportunities for innovation, experimentation, and improvement in sales and marketing strategies to stay ahead of the competition. Stay informed about the latest developments in digital advertising, social media marketing, and the broader advertising industry. Continuously explore new tools, techniques, and emerging trends to enhance advertising strategies on Facebook.
∎ Perform photo editing and graphics design for digital content. Create visually appealing marketing materials using basic graphic design skills. Edit product images, design backgrounds, and marketing collateral. Develop concepts and designs for brand identity and promotions. Proficient in Adobe Illustrator, Photoshop, and Premiere Pro. Plan and execute digital marketing campaigns with video editing and graphics design. Hold a diploma or certification in Graphic Design. Meet creative needs including 3D visualization, motion graphics, animation, and brand communication. Seek a creative graphic designer for web and social media ads, brochures, and videos. Knowledge of Adobe Illustrator and Photoshop is required. Design graphics for websites, social media, and email campaigns. Proficiency in graphic design and video editing is preferred. The ability to create banners, motion graphics, and infographics is a plus. Knowledge of branding, marketing, and advertising is essential.
∎ Your responsibilities also include conducting market research to identify new and innovative product ideas, tracking industry trends and consumer preferences, analyzing competitors' products to develop competitive strategies, researching and developing sustainable product options, analyzing market demand and customer needs, collaborating with cross-functional teams to define product requirements, monitoring and evaluating product performance, preparing reports and presentations for stakeholders, continuously learning and improving research processes, and collaborating and communicating effectively with team members and stakeholders throughout the research process.

Additional Requirements:
∎ Age 23 to 35 years
∎ Both males and females are allowed to apply
∎ Office Shift: 9 am - 6 pm
∎ Weekend: Saturday
∎ 03 months probation period
∎ Excellent verbal and written communication skills.
∎ Excellent communication skills, Ability to work under pressure.
∎ Bangla typing is mandatory.
∎ Self-motivated, proactive, and able to manage multiple tasks and deadlines.
∎ Creative thinking and problem-solving skills, with a keen eye for detail.
∎ Strong organizational and time management skills.

Salary:
∎ Tk. 20000 - 30000 (Monthly)
∎ If the mentioned salary range is not a good fit for you, please skip this job. You are requested only to apply if your expectation is at the mentioned range. If your expectation is 30001 BDT as a starting salary, please don`t apply for this position. The job will be permanent after three (03) months of satisfactory performance. Upon job permanent, the bonus will be paid equal to the basic salary on 2 Eids, and the salary will be increased.

Compensation & Other Benefits:
∎ Mobile bill, Performance bonus, Provident fund
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Performance Bonuses
∎ Loyalty Bonus
∎ Leave Encashment
∎ Excellent Culture and Working Environment
∎ Annual Pleasure Tour
∎ Other Benefits as Per Company Policy
∎ Contributory Provident Fund
∎ An attractive incentive scheme for high achievers.
∎ Excellent opportunities for performance-oriented career progression.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 30 Jun 2023

Company Information:
∎ 13 Jun 2023
∎ Munshe Industries Limited
∎ Address : 1059/4/A, Bindu Britto Goli, Jamtola Bazar, East Shewrapara, Mirpur, Dhaka - 1216
∎ Web : https://munsheindustries.com/
∎ Business : Munshe Industries Limited is a leading global trade and business services provider, offering a wide range of solutions including import/export, forwarding, distribution, wholesale, supply, cargo services, and manufacturing. Our commitment to excellence and value creation sets us apart in the competitive market. With expertise in navigating international trade complexities, efficient distribution networks, personalized wholesale and supply services, reliable cargo transportation, and state-of-the-art manufacturing facilities, we are the trusted partner for companies worldwide. Choose Munshe Industries Limited for driving your global business success with tailored, cost-effective solutions and unwavering integrity.

Category: Marketing/Sales

: If you are a running student or have a study plan soon, you are highly requested not to apply. Students, running students & future students are not qualified for this position.Please go through each and every point of the job responsibilities. You will be asked lots of questions about job postings.Please don't apply if you can't meet all the asking requirements and responsibilities.You must sit for a written exam, technical test, and viva voce.And once again, If your expectation is 30001 BDT as a starting salary, please don't apply for this position