Title: Digital Marketing Expert
Company Name: Fiza & Co. Pvt. Ltd.
Vacancy: --
Age: Na
Job Location: Sylhet
Salary: Negotiable
Experience:
Key Responsibilities:
Create and implement complete and effective advertising funnels for TikTok, Facebook and Instagram as well as Google Ads and YouTube Ads.
Create multi-channel marketing strategies, budget planning and daily campaign monitoring and optimization.
Regularly analyze and report data using Google Analytics and other analytical tools.
Make data-driven decisions to reduce CPA and ensure the most accurate use of marketing budget.
Plan ad content and copywriting in collaboration with the creative team according to campaign needs.
Work on the growth of all our social media channels.
Requirements:
We are looking for a candidate who meets the following criteria:
Educational Qualifications:
Bachelor’s degree in Marketing/Other.
Training on advanced web analytics (Google Tag Manager and server-side tracking).
Courses or workshops on sales funnel building and conversion rate optimization (CRO).
Training on data visualization is preferred.
Understanding of Google Tag Manager (GTM), Facebook Pixel and CAPI setup via GTM/Step, CRM integration.
Experience:
Minimum 3–5 years of experience as a Digital Marketing Expert in the food manufacturing industry.
Skills and Expertise:
Must have practical experience managing high-budget campaigns on both Facebook and Google.
Strong knowledge of online event tracking, pixel setup, and CRM integration is mandatory.
Ability to differentiate between boosting and performance marketing.
Excellent understanding of funnels and customer psychology.
Strong analytical skills to make quick decisions based on real-time data.