Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Thinkovity Limited

Vacancy: 2

Age: 26 to 30 years

Location: Dhaka (Basundhara RA)

Salary: Negotiable

Experience:
∎ 1 to 2 years
∎ The applicants should have experience in the following business area(s):Market Research Firms, Immigration and Education Consultancy Service, Direct Selling/Marketing Service Company
∎ Freshers are also encouraged to apply.

Published: 17 Apr 2025

Education:
∎ Bachelor/Honors

Requirements:

Additional Requirements:
∎ Age 26 to 30 years
∎ Experience:1-2 years of experience in social media marketing, Facebook/Instagram ads, and WhatsApp lead generation.
∎ Proven track record of running high-converting ad campaigns.
∎ Strong expertise in Facebook Ads Manager, Google Ads, and LinkedIn Campaign Manager.
∎ Hands-on experience with WhatsApp Business API, CRM tools (HubSpot, Twilio, Zoko), and automation workflows.
∎ Proficiency in Photoshop, Illustrator, or Canva for designing marketing materials.
∎ Knowledge of Google Analytics, Facebook Pixel, and conversion tracking.
∎ Strong analytical and problem-solving mindset to optimize marketing campaigns.
∎ Excellent communication and copywriting skills.
∎ Ability to work independently, meet lead generation targets, and adapt to dynamic strategies.
∎ Experience in YouTube marketing, SEO, and content marketing.
∎ Background in B2C marketing for education, consultancy, or SaaS businesses.
∎ Familiarity with chatbots, AI-driven marketing, and automation tools.
∎ Key Requirements
∎ Technical Skills:
∎ Soft Skills:
∎ Preferred Qualifications (Bonus):


Responsibilities & Context:
∎ Develop and implement social media strategies across Facebook, Instagram, LinkedIn, and TikTok.
∎ Run and optimize Facebook & Instagram ad campaigns to drive high-quality leads.
∎ Monitor and analyse campaign performance, adjusting strategies for maximum ROI.
∎ Set up and manage WhatsApp Business API for automated responses and lead nurturing.
∎ Create and execute click-to-WhatsApp ad campaigns on Facebook & Instagram.
∎ Utilize WhatsApp CRM tool to manage and convert leads efficiently.
∎ Design visually appealing creatives for ads, social media posts, and promotional campaigns.
∎ Utilize Adobe Photoshop/Illustrator to create high-quality visuals.
∎ Develop engaging short-form video content & reels for social media.
∎ Implement basic SEO strategies for landing pages and social media content.
∎ Set up Google Analytics & Facebook Pixel to track and analyze campaign performance. Run retargeting campaigns to convert warm leads into paying customers.
∎ Performance Tracking & Reporting· Monitor key marketing metrics such as CTR, conversion rate, CPA, and ROAS.
∎ Generate weekly/monthly reports with actionable insights for campaign improvements. Stay updated on digital marketing trends, platform updates, and ad policies.
∎ Job Summary: Thinkovity is looking for a Digital Marketing Executive with expertise in social media marketing, ad boosting, WhatsApp lead generation, and creative content design. The ideal candidate will be responsible for executing paid social media campaigns, optimizing lead generation funnels, and designing compelling creatives to enhance our brand presence.
∎ The role requires hands-on experience in Facebook & Instagram ads, WhatsApp Business lead generation, and design tools like Photoshop or Canva.
∎ Key Responsibilities
∎ Develop and implement social media strategies across Facebook, Instagram, LinkedIn, and TikTok.
∎ Run and optimize Facebook & Instagram ad campaigns to drive high-quality leads.
∎ Monitor and analyse campaign performance, adjusting strategies for maximum ROI.
∎ Set up and manage WhatsApp Business API for automated responses and lead nurturing.
∎ Create and execute click-to-WhatsApp ad campaigns on Facebook & Instagram.
∎ Utilize WhatsApp CRM tool to manage and convert leads efficiently.
∎ Design visually appealing creatives for ads, social media posts, and promotional campaigns.
∎ Utilize Adobe Photoshop/Illustrator to create high-quality visuals.
∎ Develop engaging short-form video content & reels for social media.
∎ Implement basic SEO strategies for landing pages and social media content.
∎ Set up Google Analytics & Facebook Pixel to track and analyze campaign performance. Run retargeting campaigns to convert warm leads into paying customers.
∎ Performance Tracking & Reporting· Monitor key marketing metrics such as CTR, conversion rate, CPA, and ROAS.
∎ Generate weekly/monthly reports with actionable insights for campaign improvements. Stay updated on digital marketing trends, platform updates, and ad policies.

Skills & Expertise:

Compensation & Other Benefits:
∎ Mobile bill, Provident fund
∎ Festival Bonus: 2
∎ Benefits & Perks
∎ Competitive salary (negotiable based on experience). Performance-based incentives and career growth opportunities. Festive bonuses to reward dedication and performance. Provident fund for long-term financial security. Work in a fast-growing company with a dynamic team environment. Flexible work arrangements (if applicable).

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (Basundhara RA)

Company Information:
∎ Thinkovity Limited

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 24 Apr 2025

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 7.14%
Daffodil International University (DIU) 3.25%
East West University 3.25%
University of Dhaka 1.95%
Northern University Bangladesh 1.95%
Dhaka International University 1.95%
1.95%
Jahangirnagar University 1.30%
University of Information Technology & Science 1.30%
Bangladesh University of Business and Technology 1.30%

Interested By Age Range

Age Range Percentage (%)
20-30 79.87%
31-35 15.58%
36-40 3.90%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 22.08%
20K-30K 48.05%
30K-40K 20.13%
40K-50K 7.79%
50K+ 1.95%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 27.27%
0.1 - 1 years 14.94%
1.1 - 3 years 23.38%
3.1 - 5 years 18.18%
5+ years 16.23%

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