Digital Marketing Executive / Specialist

Job Description

Title: Digital Marketing Executive / Specialist

Company Name: Bright Communication

Vacancy: 1

Age: At least 23 years

Job Location: Dhaka

Salary: --

Experience:

• 2 to 6 years
• The applicants should have experience in the following business area(s): Telecommunication, Mobile Accessories, Mobile Industry

• Bachelor of Commerce (BCom) in Marketing, Business Administration
• Masters

• Bachelor's/Master's degree in Marketing, Business Administration, or a related field.

• 2 to 6 years
• The applicants should have experience in the following business area(s): Telecommunication, Mobile Accessories, Mobile Industry

• Age At least 23 years

• 2–6 years of proven experience in Digital/Online Marketing, preferably in E-commerce, Electronics, or FMCG industry.

• Expertise in Meta Ads, Google Ads, TikTok Ads, SEO/SEM tools.

• Strong understanding of Google Analytics, Google Tag Manager, Meta Pixel & Conversion API.

• Knowledge of content calendar planning, email/SMS automation & influencer collaboration.

• Familiarity with design tools like Canva or Adobe Creative Suite (a plus).

• Strong analytical skills & ability to translate data into actionable strategy.

• Excellent command of Bengali & English (written and verbal).

• Up-to-date knowledge of global digital marketing trends and tools.

• Creative mindset with strong attention to detail.

• Ability to work under pressure and meet sales-driven KPIs.

About the Company

• Banglatronics Technology is a reputed company in Bangladesh's mobile phone and e-commerce industry, known for its official Smartphone and Feature Phone brands, along with its own e-commerce platform, CelcomBazar.

Key Responsibilities

• Plan, execute & manage all digital marketing activities across Social Media, Google Ads, SEO/SEM, Email, SMS, Affiliate & Influencer Marketing.

• Develop & implement integrated digital strategies to promote CelcomBazar & increase sales.

• Manage paid campaigns across multiple platforms with focus on audience targeting, A/B testing & ROI optimization.

• Plan & execute promotional campaigns to boost smartphone & feature phone sales.

• Analyze campaign performance using analytics tools & prepare regular performance reports.

• Manage SEO initiatives to improve website visibility & traffic.

• Conduct market & competitor research and adapt strategies accordingly.

• Collaborate with content/creative team for ad creatives, copywriting & visuals.

• Coordinate with influencers, bloggers & tech reviewers.

• Explore emerging digital channels & track sales performance driven through all digital channels.

• Competitive salary package based on experience

• Festival Bonus

• Provident Fund / Gratuity (as per policy)

• Weekly Holidays

• Health / Medical Benefits (as per policy)

• Friendly and growth-oriented work environment

• Opportunity to work directly with a well-known mobile brand and its e-commerce platform