Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Innovative Skills Ltd

Vacancy: 1

Age: 22 to 30 years

Job Location: Dhaka

Salary: Tk. 22000 - 30000 (Monthly)

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup

• Bachelor/Honors

• 2 to 5 years
• The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup

• Age 22 to 30 years
• Only Male

Job Overview

Innovative Skills is looking for a highly analytical and performance-driven Digital Marketing Executive. This role is focused on media buying, content strategy, and SEO for our edtech products.

We are looking for a self-driven “lone wolf” who can independently plan, execute, and optimize campaigns, while also contributing creatively to content and video production.

Key Responsibilities

1. Media Buying & Performance Marketing

• Plan, execute, and optimize paid campaigns (Facebook, Google, YouTube)

• Monitor KPIs such as CAC, ROAS, CTR, CPL

• Conduct A/B testing and scale winning campaigns

• Manage and allocate ad budgets efficiently

2. Content Strategy

• Develop data-driven content strategies aligned with business goals

• Work closely with design and video teams to produce high-performing creatives

• Plan content funnels for lead generation and conversion

3. SEO (Search Engine Optimization)

• Conduct keyword research and competitor analysis

• Optimize website, landing pages, and blogs

• Track rankings, traffic, and conversions

4. Data & Analytics

• Use Excel/Google Sheets for reporting, forecasting, and analysis

• Track campaign performance and generate actionable insights

• Build dashboards and reports for management

5. Creative & Video Contribution

• Assist in video shoots and basic direction

• Contribute to scriptwriting and screenplay ideas

• Ensure content aligns with performance goals

Requirements

• Bachelor’s degree in CSE / BBA (Preferred)

• Strong analytical and mathematical skills

• Proficiency in Excel / Google Sheets

• Hands-on experience in media buying and performance marketing

• Basic understanding of SEO and content marketing

• Ability to work independently and take ownership

Preferred Profile

• Performance-driven mindset

• Strong problem-solving ability

• Creative thinker with execution capability

• “Lone wolf” personality – self-motivated and accountable

• Willing to work hands-on across marketing and content

Additional Criteria

• Age: Maximum 28 years

• Gender: Male

• T/A,Weekly 2 holidays,Performance bonus
• Festival Bonus: 2