Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Ayash Overseas

Vacancy: 02

Age: 20 to 40 years

Job Location: Dhaka (Motijheel)

Salary: Tk. 20000 - 35000 (Monthly)

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Travel Agent, Overseas Companies, Travel Startup

• Diploma
• Masters
• Bachelor/Honors
• Higher Secondary

• At least 2 years
• The applicants should have experience in the following business area(s): Travel Agent, Overseas Companies, Travel Startup

• Age 20 to 40 years
• Only Male

Job Overview:  We are actively seeking a motivated and innovative Social Media Manager to join our dynamic team at Ayash Overseas.

Key Responsibilities:

• Content Creation & Curation: Develop and curate engaging content for various social media platforms (Instagram, Facebook, TikTok, etc.), including text, images, and videos that resonate with our target audience and align with the brand`s travel services and offerings.

• Call Campaign: Launch and manage a targeted boost campaign to generate a minimum of 30 inbound calls per day, tailored to our industry.

• Social Media Strategy: Formulate and implement effective social media strategies to enhance brand awareness, customer engagement, and lead generation.

• Campaign Management: Plan and execute social media campaigns (both organic and paid) to promote special offers, new travel packages, seasonal promotions, and unique destinations. Monitor campaign performance and adjust strategies to optimize results.

• Brand Consistency: Ensure that all social media content is consistent with the travel agency’s brand voice, tone, and values. Maintain a uniform appearance and message across all channels.

• Analytics & Reporting: Monitor social media performance utilizing analytics tools and report on metrics such as reach, engagement, clicks, and conversion rates. Employ insights to enhance future content and campaigns.

•  Stay Current with Industry Trends: Follow the latest developments in the travel industry, social media algorithms, and digital marketing practices to ensure the company’s online presence remains competitive and contemporary. 

Qualifications:

• Proven experience (minimum of 2 years) as a social media manager or in a similar capacity, ideally within the travel, tourism, or hospitality sectors.

• Extensive knowledge of social media platforms, analytics tools (such as Google Analytics and Sprout Social), and content creation tools (e.g., Adobe Creative Suite, Canva).

• Exceptional written and verbal communication skills.

• A creative mindset with the capability to generate novel content ideas that appeal to a diverse audience.

• Strong understanding of travel trends, customer behaviors, and factors that drive engagement in the travel space.

• Ability to work autonomously, manage multiple projects, and adhere to deadlines.

• Passion for travel and a commitment to sharing enticing destinations and experiences.

• Mobile bill,Performance bonus
• Salary Review: Half Yearly
• Festival Bonus: 2