Digital Marketing & Brand Executive

Job Description

Title: Digital Marketing & Brand Executive

Company Name: Avijatrik Tourism Limited

Vacancy: 1

Age: Na

Job Location: Dhaka (GULSHAN 1)

Salary: Tk. 25000 - 40000 (Monthly)

Experience:

• 2 to 6 years
• The applicants should have experience in the following business area(s): Advertising Agency,Travel Agent,Direct Selling/Marketing Service Company,Tour Operator

• Bachelor of Business Administration (BBA) in Marketing

• Bachelor’s Degree in Marketing, Business, Media & Communication, or any relevant discipline.

• 2 to 6 years
• The applicants should have experience in the following business area(s): Advertising Agency,Travel Agent,Direct Selling/Marketing Service Company,Tour Operator

Experience Requirements:

• 2+ years of hands-on experience in digital marketing.
• Proven experience in running Facebook Ads & Google Ads.
• Experience with Google Analytics, SEO, and email marketing tools is preferred.

Additional Requirements:

• Strong analytical and communication skills.
• Ability to work independently and in a team environment.
• Creative mindset with an eye for design and brand tone.
• Proficiency in English and Bangla (both written and spoken).

Avijatrik Tourism Limited, a proud concern of Paragon Group, is one of the most innovative and award-winning travel companies in Bangladesh. Since 2015, we have been redefining domestic tourism by offering immersive travel experiences that connect people with nature, culture, and communities.

We're looking for a passionate and data-driven Digital Marketing Executive to join our growing team.

Job Responsibilities:

• Digital Strategy & Campaign Planning:
  • Develop and execute result-driven digital marketing strategies across platforms.
  • Create monthly and half-yearly marketing calendars aligned with business goals.
• Paid Advertising Management:
  • Launch and optimise paid ad campaigns on Facebook, Google, and other digital platforms.
  • Monitor campaign performance and adjust strategies to improve ROI and lead quality.
• Performance Monitoring & Reporting:
  • Prepare weekly/monthly reports on ad performance, website traffic, and customer engagement.
  • Utilise tools such as Google Analytics, Facebook Pixel, and Meta Business Suite to derive actionable insights.
• Sales & Marketing Alignment:
  • Collaborate with the sales team to generate leads and support sales funnel optimization.
  • Conduct regular audits of ad performance, audience targeting, and creative effectiveness.
• Social Media Management:
  • Oversee content strategy, content creation, community engagement, and branding across all social platforms.
  • Coordinate with the creative team for visuals and video content.
• Innovation & Trend Monitoring:
  • Stay updated with the latest digital marketing trends, tools, and algorithm changes.
  • Recommend and implement new tools and technologies for better performance and automation.

Yearly performance bonus Festival bonuses Travel opportunities within Bangladesh Work with a dynamic, passionate, and travel-loving team