Title: Digital Marketing And Branding Executive
Company Name: Voice of Arch. & Eng.
Vacancy: 3
Age: At most 40 years
Job Location: Dhaka (Banglamotor)
Salary: Tk. 15000 - 25000 (Monthly)
Experience:
VAE (Voice of Architects and Engineers) is hiring a Digital Marketing Executive for its consumer brand portfolio, including Coco+Sesame — a growing hair and skincare brand selling nationwide through Facebook, Messenger, and WooCommerce. This is a hands-on role where you will own both the ad account and the creative output. We are hiring 3 positions. Candidates strong in media buying (meta ad manager and website integration), strong in video editing, or capable in both are all encouraged to apply — tell us in your application where your strength lies. Strong video editing skill will be given significant preference.
Job Responsibilities
Plan, launch, and scale Meta (Facebook & Instagram) ad campaigns across sales, traffic, and Click-to-Messenger/WhatsApp objectives, with daily budget and campaign structure management
Own and improve core KPIs — CPP (cost per purchase), ROAS, CTR, CPC, and CPM — through structured A/B testing of creatives, copy, audiences, and placements
Set up and maintain Meta Pixel, Conversions API (CAPI), Events Manager, domain verification, and product catalog on a WordPress/WooCommerce site; handle Google Ads and Analytics where required
Build and manage custom audiences, lookalike audiences, and remarketing campaigns
Edit short-form vertical video ads for Reels, Instagram, and TikTok in Adobe Premiere Pro and After Effects (or equivalent), including motion graphics, text animation, and basic VFX
Deliver strong hooks within the first 3 seconds, clean Bangla and English subtitles and typography, basic colour grading, and sound mixing
Produce UGC-style, testimonial, and educational content that feels organic rather than overly promotional, at a steady monthly volume to support continuous creative testing
Track performance, prepare weekly and monthly reports, and coordinate with the sales team on order flow and customer feedback