Content Writer (Web & Blog)

Job Description

Title: Content Writer (Web & Blog)

Company Name: Eicra Soft Ltd.

Vacancy: 04

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ HSC, Diploma (Vocational)
∎ Educational Qualification can be relaxed for deserving candidates.
∎ Proven work experience as a Content Writer, Copywriter or similar role
∎ Portfolio of published articles
∎ Experience doing research using multiple sources
∎ Familiarity with web publications
∎ Excellent writing and editing skills in English
∎ Hands-on experience with Content Management Systems (e.g. WordPress)
∎ Ability to meet deadlines
∎ BSc in Marketing, English, Journalism or related field
∎ Skills Required: Content writing, Digital Marketing (Social Media Marketing), Search Engine Optimization, SEO, SEO and Digital Marketer, Social Media Marketing, Web Developer/ Web Designer

Experience Requirements:
∎ 2 to 5 year(s)
∎ The applicants should have experience in the following area(s): Content writing, Create Content, Digital Marketing (Social Media Marketing), Search Engine Optimization, Search Engine Optimization (SEO), SEO and Digital Marketer, understanding of all search engine and functions as well as marketing, Web Developer/ Web Designer, Web Services
∎ The applicants should have experience in the following business area(s): IT Enabled Service, Software Company

Job Context:
∎ Research industry-related topics (combining online sources, interviews and studies)
∎ Write clear marketing copy to promote our products/services
∎ Prepare well-structured drafts using Content Management Systems
∎ Proofread and edit blog posts before publication
∎ Submit work to editors for input and approval
∎ Coordinate with marketing and design teams to illustrate articles
∎ Conduct simple keyword research and use SEO guidelines to increase web traffic
∎ Promote content on social media
∎ Identify customers` needs and gaps in our content and recommend new topics
∎ Ensure all-around consistency (style, fonts, images and tone)
∎ Update website content as needed

Job Responsibilities:
∎ Conducting in-depth research on industry-related topics in order to develop original content.
∎ Developing content for blogs, articles, product descriptions, social media, and the company website.
∎ Assisting the marketing team in developing content for advertising campaigns.
∎ Proofreading content for errors and inconsistencies.
∎ Editing and polishing existing content to improve readability.
∎ Conducting keyword research and using SEO best practices to increase traffic to the company website.
∎ Creating compelling headlines and body copy that will capture the attention of the target audience.
∎ Identifying customers' needs and recommending new content to address gaps in the company's current content.
∎ Content Writing (Bangla & English)
∎ Graphics Design (Photoshop, Illustrator)
∎ Digital Marketing
∎ Presentation (Social Media)
∎ After the editorial check, post them on the wordpress blog.
∎ Assist with special projects as they arise. This will include the launch of a offers, sales & promotions.
∎ Video Editing.
∎ YouTube marketing.
∎ Plan, develop and implement our SEO strategy
∎ Work towards organic search optimization and ROI maximization
∎ Regularly perform thorough keywords research
∎ Identify key SEO KPIs
∎ Monitor redirects, click rate, bounce rate, and other KPIs
∎ Prepare and present reports regularly
∎ Identify our buyer persona to better target identified audiences
∎ Identify problems and deficiency and implement solutions in a timely manner
∎ Suggest improvements for process and productivity optimization
∎ Work with web developers and marketing teams to properly implement SEO best practices
∎ Stay up to date with the latest SEO and digital marketing latest trends and best practices
∎ Keep pace with SEO, search engine, social media and internet marketing industry trends and develop Communication to clients, team, and management on strategy/project development, timelines, and results.
∎ Develop link building strategy for the projects.
∎ Monitor the targeted keywords and ensure the growth.
∎ Research ideas and facts depending on the type of content/topic assigned or given keyword.
∎ Write fresh and unique content based on research by following instructions provided for each type of article/content.
∎ Able to deliver high-quality articles with technical details.
∎ Prepare html mock ups for application development.
∎ An in-depth understanding of PPC, Google AdWords, Google Analytics & Webmaster Tools.
∎ Support for existing clients to solve all technical problem.
∎ Develop ideas derived from online/offline research and organize the same on paper or computer applications.
∎ Proofread content for errors or additions and ensure that content is written per instructions.
∎ Manage user-generated content on social media sites.
∎ Rewrite, paraphrase or write content from scratch depending on specific instructions. provided by the project manager.
∎ Debug-Trace-Fix application UI flaws/bugs.
∎ Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
∎ Implement search engine optimization recommendations.

Additional Requirements:
∎ Must have excellent written skills in English and also editing and proofreading abilities.
∎ Any Skill in Graphics and SEO will be added as extra credit.

Salary:
∎ Negotiable
∎ Salary will be determined based on the skills and value you bring to the table.

Compensation & Other Benefits:
∎ Performance bonus, Over time allowance
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 3 Aug 2022

Company Information:
∎ 4 Jul 2022
∎ Eicra Soft Ltd.
∎ Address : JCX Business Tower, Plot-1136/A, Japan Street, Block I, Level - 5 Basundhara R/A, Dhaka - 1229
∎ Web : https://www.eicra.com
∎ Business : Eicra Soft Ltd is a Web Design and Web based application development firm. We also provide Domain Registration and Hosting commercially.

Category: IT/Telecommunication

: Interested candidates who feel confident and are interested in building up a career in the Image and Content Marketing sector are requested to apply online.

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