Content Writer (Senior Executive, Brand & Communication)

Job Description

Title: Content Writer (Senior Executive, Brand & Communication)

Company Name: Bangladesh Thalassemia Foundation

Vacancy: 1

Age: 25 to 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, NGO, Development Agency

• Bachelor/Honors

• Bachelor’s degree in Journalism, Film & Media Studies, Communications, Marketing, or related field

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, NGO, Development Agency

• Age 25 to 35 years

• Minimum 3–5 years of professional content writing experience, preferably in advertising, development, or nonprofit sectors.
• Strong writing, editing, and storytelling ability in Bangla.
• Understanding brand marketing strategies.
• Strategic mindset with the ability to link content with organizational goals.
• Passion for humanitarian causes, healthcare, and social impact communication.
• Willingness to visit outside of Dhaka at times for crafting stories from rural areas.

Content Development & Storytelling

• Create engaging, clear, and impactful content for websites, blogs, social media, newsletters, brochures, reports, and press releases.
• Develop donor stories, patient success narratives, and awareness-focused articles for fundraising and advocacy.
• Conduct interviews with patients, donors, and medical staff to produce authentic storytelling pieces.

Awareness & Educational Content

• Design educational initiatives on thalassemia prevention and safe blood donation, breaking myths and inspiring action.
• Produce well-researched content for online campaigns (Facebook, Instagram, YouTube) and offline communication materials.

Campaign & Strategy

• Contribute to the content and communication strategy, aligning messaging with organizational goals.
• Plan, design, and execute content calendars in coordination with digital and design teams.
• Support fundraising and awareness campaigns with targeted content strategies.
• Monitor trends, audience behavior, and campaign impact to refine strategies.

Collaboration & Media Outreach

• Work closely with the digital marketing team to ensure integrated campaigns.
• Coordinate with volunteers and stakeholders to gather field stories and best practices.
• Support media outreach plans, ensuring media visibility and monitoring coverage.

Editing & Quality Assurance

• Edit and proofread all communication for accuracy, tone, grammar, and alignment with brand voice.
• Ensure content is culturally sensitive, inclusive, and authentic.

Brand & Communication Strategy

• Develop and maintain brand guidelines, templates, and messaging frameworks.
• Ensure consistent brand identity across all communication channels.
• Provide input into long-term brand communication strategies to strengthen reputation and visibility.

• Provident fund,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2