Consultant for consumer preference test for RTE dried fish products

Job Description

Title: Consultant for consumer preference test for RTE dried fish products

Company Name: CoxsbazarShop.com

Vacancy: Not specific

Job Location: Anywhere in Bangladesh

Employment Status: Contractual

Educational Requirements:
∎ PhD in Aquaculture and Fisheries, Master of Business Administration (MBA) in Marketing

Job Context:
∎ Objective:
∎ CoxsBazarShop.com is looking for a Consultant to conduct consumer`s acceptance test for RTE (Ready to Eat) dry fish products for improving quality.

Job Responsibilities:
∎ Scope of work:
∎ Identify current RTE product range offered by RTE processors in the marketplace, and purchase and consumption related behavior of RTE dried fish products of different species with detailed timeline. The consultant will also test consumers' preferences at all markets such as local, urban, top end of various dried fish products of CoxsBazar.Shop.com and recommend them the suitable RTE dried fish products for commercialization by CoxsBazarShop.com. Three RTE products made of Bombay duct, Ribbon fish and small shrimp will be presented to the panelists and feedback will be collected.
∎ Delivery of the workshop/meeting with BAA partners and RTE dried fish processors (identified and invited by BAA)
∎ Interim progress report and mid-term progress report
∎ Contractual for 7 working days, is to be completed within a month to signing the contract.
∎ A final report and popular article covering quality, food safety aspects, consumers' preferences, key challenges associated with markets, way forwards to sustain the RTE dried fish business.
∎ --Deliverables:
∎ Identifying and developing different RTE dried fish products, testing of its consumers' preferences, market challenges and workshop/meeting with BAA partners and RTE dried fish processors.
∎ --Who can apply?
∎ An individual with a track record in dried fish products safety issues; products development, marketing having a masters' degree preferably PhD in aquaculture and fisheries with MBA major in marketing, or similar along with practical experience in dried fish businesses management.

Additional Requirements:
∎ An individual with a track record in dried fish products safety issues; products development, marketing having a masters' degree preferably PhD in aquaculture and fisheries with MBA major in marketing, or similar along with practical experience in dried fish businesses management.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 15 Jan 2022

Company Information:
∎ 5 Jan 2022
∎ CoxsbazarShop.com
∎ Address : Nargis Baban, Barmiz Market, Main Road, Coxs Bazar
∎ Web : www.coxsbazarshop.com
∎ Business : CoxsBazarShop.com is a privately owned online renowned marketing company for buy different dried fish products located at Cox’s Bazar, established in 2014. The company is also producing and supplying different RTE (Ready to Eat) dried fish products all over the country. With the partnership of Feed the Future Bangladesh Aquaculture Activity, CoxsBazarShop.comis implementing "Dry Fish Business Promotion and Branding" Project in Cox’s Bazar.

Dried fish is an important food in the diet in Bangladesh. It accounts for the fourth largest share of fish consumed and is the most accessible type of fish product for consumers across all income levels. Dried fish is the most frequently eaten type of fish product, and its consumption is particularly important for poor consumers. There is a scope for improving the quality in terms of hygiene, nutrition and taste of RTE dry fish products to supply to the increasing markets across the country.


Category: Marketing/Sales

: Apply ProceduresInterested candidate should apply with a CV, a brief technical proposal,and expected remuneration per day along with a clear timeline of all activities on or before January 15, 2022to