Brand Manager

Job Description

Title: Brand Manager

Company Name: Syntax Group

Vacancy: 1

Age: At least 25 years

Job Location: Dhaka

Salary: Tk. 40000 - 50000 (Monthly)

Experience:

• 2 to 3 years

• 2 to 3 years

• Age At least 25 years

• Strong brand strategy & campaign-planning ability

• Solid grasp of digital & social media marketing

• Excellent written & verbal communication (English + Bangla)

• Analytical thinking with data-driven decision making

• Proficiency in MS Office / Google Suite; presentation skills

• Good team leadership and vendor-management

• 2/3 years in Brand Management, Marketing or Communications

• Minimum 1 years in a brand-management /team-lead role

JOB OVERVIEW

Syntax Group is looking for a dynamic and result-driven Brand Manager to lead the branding and communications strategy across the group`s businesses (Syntax Mart, Syntax Food, Syntax Logistics, Syntax Digital & Syntax Global). The role will own brand identity, integrated campaigns and audience growth - driving visibility and market share.

Job Location: Dhaka In-office / Hybrid

KEY RESPONSIBILITES:

• Develop and implement brand strategy aligned with overall business objectives

• Plan and execute integrated marketing campaigns (digital, social media, retail and print)

• Own brand identity, positioning and messaging across every customer touchpoint

• Manage social media, content calendar and e-commerce branding

• Good sense and Standered knowledge about digital marketing, Facebook & Google campaigning

• Coordinate with sales/retail teams to plan promotions and launches

• Manage external agencies, vendors and creative teams

• Conduct market research, competitor analysis and consumer insights

• Plan and control the brand marketing budget

• Track and report campaign performance (ROI) and brand KPIs

• Handle PR, media relations and press materials

• Maintain and enforce brand guidelines across all platforms

• Salary: BDT 40,000-50,000 (negotiable for an exceptional candidate)

• 2 festival bonuses (per year)

• Performance bonus (annual)

• Mobile bill / communication allowance

• Transportation / conveyance support

• Subsidised lunch facility

• Provident Fund & Gratuity

• Medical & hospitalization coverage

• 2 annual increments based on performance

• Training & professional development support

• Friendly, growth-focused work culture