Job Description
Title: Brand Manager / Sr. Brand Manager - Marketing
Company Name: Square Food & Beverage Ltd.
Vacancy: --
Age: at most 35 years
Location: Dhaka
Salary: Negotiable
Experience:
∎ At least 4 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Ice Cream, Bakery (Cake, Biscuit, Bread)
Published: 22 May 2025
Education:
∎ Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing
∎ BBA/MBA in Marketing from a reputed university.
∎ BBA/MBA in Marketing from a reputed university.
Requirements:
Additional Requirements:
∎ Age at most 35 years
∎ 2-4 years of hands-on experience in Cookies / Ice-cream industry is a must
∎ Strong leadership and interpersonal skills
∎ Excellent proficiency in Microsoft Office, particularly PowerPoint
∎ Willingness to travel as required
∎ 2-4 years of hands-on experience in Cookies / Ice-cream industry is a must
∎ Strong leadership and interpersonal skills
∎ Excellent proficiency in Microsoft Office, particularly PowerPoint
∎ Willingness to travel as required
Responsibilities & Context:
∎ Prepare annual marketing plan and budget for assigned brands
∎ Plan and execute top line and bottom-line growth of assigned products through efficient 4P strategies (product, price, promotion and placement) and ensure coverage in potential markets.
∎ Conduct market research to identify market opportunities to understand consumer need, market gap, future potential and possible entry scope.
∎ Plan and implement new and existing product development to enrich portfolio basket as per business objective.
∎ Manage and supervise all brand communication (ATL and BTL) in coordination with external agencies.
∎ Plan and execute media strategy, as per product / brand objective to ensure optimize reach.
∎ Plan and initiate various activations and interventions to ensure awareness, and repeat purchase of assigned brands/ products.
∎ Monitor market insights and keep updated on market intelligence through market research regularly to understand and take decisions regarding product quality, pricing and competitive positioning.
∎ Collaborate closely with sales team to ensure accurate month-on-month forecasting (both value and volume growth).
∎ Square Food & Beverage Ltd. is a leading and fast-growing ISO-certified company known for its strong brand portfolio in Bangladesh. We provide a dynamic work environment, diverse opportunities and competitive salaries & benefits. To support our continuous growth, we are looking for a agile, energetic and hard-working team member.
∎ Major Duties and Responsibilities:
∎ Prepare annual marketing plan and budget for assigned brands
∎ Plan and execute top line and bottom-line growth of assigned products through efficient 4P strategies (product, price, promotion and placement) and ensure coverage in potential markets.
∎ Conduct market research to identify market opportunities to understand consumer need, market gap, future potential and possible entry scope.
∎ Plan and implement new and existing product development to enrich portfolio basket as per business objective.
∎ Manage and supervise all brand communication (ATL and BTL) in coordination with external agencies.
∎ Plan and execute media strategy, as per product / brand objective to ensure optimize reach.
∎ Plan and initiate various activations and interventions to ensure awareness, and repeat purchase of assigned brands/ products.
∎ Monitor market insights and keep updated on market intelligence through market research regularly to understand and take decisions regarding product quality, pricing and competitive positioning.
∎ Collaborate closely with sales team to ensure accurate month-on-month forecasting (both value and volume growth).
Compensation & Other Benefits:
∎ Profit share, provident fund, insurance & gratuity.
∎ Festival bonus, incentive bonus and performance bonus.
∎ Annual salary review
∎ Leave fare assistance (vacation bonus)
∎ Fully subsidized lunch facilities
∎ Weekly 02 holidays
∎ Subsidize healthcare services for self, dependents and parents at SQUARE Hospital.
∎ Profit share, provident fund, insurance & gratuity.
∎ Festival bonus, incentive bonus and performance bonus.
∎ Annual salary review
∎ Leave fare assistance (vacation bonus)
∎ Fully subsidized lunch facilities
∎ Weekly 02 holidays
∎ Subsidize healthcare services for self, dependents and parents at SQUARE Hospital.
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ Square Food & Beverage Ltd.
∎ SFBL Tower, 11/C Banani, Road No: 27, Dhaka - 1213
∎ Square Food & Beverage Limited (SFBL), a sister concern of Square Group, is the leading corporate house in Bangladesh. For its obsession with quality management, the company had obtained the international quality standard ISO 9001 in 2005 and ISO 22000 for its food safety management system in 2010. Square Food & Beverage Ltd. has introduced five popular brands in the market namely Radhuni, Ruchi, Chashi, Chopstick and Aaram, while Radhuni is the company`s flagship brand. SFBL now exports its international standards products to 48 countries all around the globe.
Address::
∎ SFBL Tower, 11/C Banani, Road No: 27, Dhaka - 1213
∎ Square Food & Beverage Limited (SFBL), a sister concern of Square Group, is the leading corporate house in Bangladesh. For its obsession with quality management, the company had obtained the international quality standard ISO 9001 in 2005 and ISO 22000 for its food safety management system in 2010. Square Food & Beverage Ltd. has introduced five popular brands in the market namely Radhuni, Ruchi, Chashi, Chopstick and Aaram, while Radhuni is the company`s flagship brand. SFBL now exports its international standards products to 48 countries all around the globe.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 28 May 2025
Category: Marketing/Sales
