Brand Manager
Job Description
Title: Brand Manager
Company Name: Lion Kallol Limited
Vacancy: --
Age: at most 40 years
Location: Dhaka
Maximum Salary: Negotiable
Experience:
∎ At least 8 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Trading or Export/Import, Multinational Companies, Group of Companies
Published: 10 Jun 2024
Education:
∎ Bachelor in Business Management degree preferably in marketing or an equal professional qualification.
∎ Bachelor in Business Management degree preferably in marketing or an equal professional qualification.
Requirements:
Additional Requirements:
∎ Age at most 40 years
∎ High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes·
∎ Achievement of the sales target & implementation of budget set in yearly marketing / brand plan.
∎ Overall profitability of assigned brand vis-a-vis target set.
∎ Other performance indicators ranging from market shares, share of voice, brand awareness etc.
∎ Prudent cost management ranging from product costing and support programs.
∎ Timely execution of various marketing support programs, communications campaigns asper plan.
∎ Creative input of all packaging, advertising & promotions concepts.
∎ Proactive input in business related areas especially in nature of problem solving.
∎ Ability to work, motivate, instill, propagate nature of teamwork, positive and productive spiritAdditional Skills Requirements:-
∎ Dynamic, creative, resourceful and result oriented
∎ Strong functional skill, leadership capabilities and strategic mind
∎ Meticulousness, strong sense of urgency
∎ Excellent interpersonal and communication skills
∎ Key Measurement Index:-
∎ High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes·
∎ Achievement of the sales target & implementation of budget set in yearly marketing / brand plan.
∎ Overall profitability of assigned brand vis-a-vis target set.
∎ Other performance indicators ranging from market shares, share of voice, brand awareness etc.
∎ Prudent cost management ranging from product costing and support programs.
∎ Timely execution of various marketing support programs, communications campaigns asper plan.
∎ Creative input of all packaging, advertising & promotions concepts.
∎ Proactive input in business related areas especially in nature of problem solving.
∎ Ability to work, motivate, instill, propagate nature of teamwork, positive and productive spirit
∎ Additional Skills Requirements:-
∎ Dynamic, creative, resourceful and result oriented
∎ Strong functional skill, leadership capabilities and strategic mind
∎ Meticulousness, strong sense of urgency
∎ Excellent interpersonal and communication skills
Responsibilities & Context:
∎ Set long-term strategic direction for the category and brand by clear inspiring visions and brand essence.
∎ Lead for a detailed understanding of brand performance in the market and lead the portfolio through integrated business planning, and development of the brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand/portfolio ambition.
∎ Generate compelling consumer insights to develop winning brand strategies against the competition.
∎ Manage innovation (or renovation) based on consumer insights that includes identifying opportunities, product conceptualization, planning and implementing launch followed by post evaluation.
∎ Propose, control, and reconcile budgets for the brand.
∎ Keep eye on the key competitors and market scenario; Media/Promo/In-store/Channels and plan the respective brand strategy to defend and drive the brand to champion.
∎ Develop optimum pricing strategy and trade activities by monitoring retail price changes and trade marketing by competitors on a regular basis.
∎ Monitor and analyze category performance including competitive bench marking.
∎ Propose optimal budgets for category & brands and ensure all investments is properly reviewed and evaluated.
∎ To champion brand growth for designed category and correct application of brand positioning and communication for a consistent brand messaging·
∎ Lead in the development of brand strategies, resulting in formulation of brand plans (ATL & BTL activities, internet marketing, product, pricing, distribution, etc)·
∎ Liaise with external associates; creative agency, media agency, activation agency and PR agencies etc. for brand activities·
∎ Achieve agreed brand plans on a timely and effective manner for optimal results, including pre & post evaluation of all key campaigns·
∎ To drive brand health and volume on time delivery of New Product Development projects.
∎ Responsible for adherence to company principles and policies
∎ Objective:-
∎ Responsible for developing the overall vision for the FMCG Home Care & Personal Care brands and all elements of strategic planning, development and implementation to achieve the required KPIs.
∎ Description:-
∎ The Brand Manager will play key role in driving the marketing agenda for Home Care & Personal Care Categories.
∎ Job Responsibilities:-
∎ Set long-term strategic direction for the category and brand by clear inspiring visions and brand essence.
∎ Lead for a detailed understanding of brand performance in the market and lead the portfolio through integrated business planning, and development of the brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand/portfolio ambition.
∎ Generate compelling consumer insights to develop winning brand strategies against the competition.
∎ Manage innovation (or renovation) based on consumer insights that includes identifying opportunities, product conceptualization, planning and implementing launch followed by post evaluation.
∎ Propose, control, and reconcile budgets for the brand.
∎ Keep eye on the key competitors and market scenario; Media/Promo/In-store/Channels and plan the respective brand strategy to defend and drive the brand to champion.
∎ Develop optimum pricing strategy and trade activities by monitoring retail price changes and trade marketing by competitors on a regular basis.
∎ Monitor and analyze category performance including competitive bench marking.
∎ Propose optimal budgets for category & brands and ensure all investments is properly reviewed and evaluated.
∎ To champion brand growth for designed category and correct application of brand positioning and communication for a consistent brand messaging·
∎ Lead in the development of brand strategies, resulting in formulation of brand plans (ATL & BTL activities, internet marketing, product, pricing, distribution, etc)·
∎ Liaise with external associates; creative agency, media agency, activation agency and PR agencies etc. for brand activities·
∎ Achieve agreed brand plans on a timely and effective manner for optimal results, including pre & post evaluation of all key campaigns·
∎ To drive brand health and volume on time delivery of New Product Development projects.
∎ Responsible for adherence to company principles and policies
Skills & Expertise:
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ Lion Kallol Limited
∎ 199 Tejgaon Industrial Area, Dhaka - 1208
Address::
∎ 199 Tejgaon Industrial Area, Dhaka - 1208
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 10 Jul 2024
Category: Marketing/Sales
Source: bdjobs.com
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