Job Description
Title: Brand Manager
Company Name: Fast Tapes & Chemicals Limited
Vacancy: 1
Location: Dhaka (Motijheel, Shewrapara)
Salary: Negotiable
Experience:
∎ At least 3 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Chemical Industries, Paint
Published: 8 Apr 2025
Education:
∎ Bachelor of Business Administration (BBA)
Requirements:
Responsibilities & Context:
∎ Lead the development and execution of brand strategies for the assigned products and ensuring strong market positioning and consumer relevance.
∎ Oversee consumer insight analysis to guide product positioning, packaging design, and marketing strategies.
∎ Develop and execute initiatives to optimize category growth, market penetration, and brand visibility.
∎ Collaborate with sales and trade marketing teams to align brand strategies with retail and distribution channels for maximum impact.
∎ Work cross-functionally with R&D, supply chain, and finance teams to ensure seamless product execution.
∎ Track category performance, brand health, and competitor activity, refining strategies as needed.
∎ Develop new products and enhance existing ones to ensure differentiation, relevance, and consumer appeal.
∎ Work closely with packaging suppliers to design cost-effective yet premium packaging solutions that align with brand identity.
∎ Ensure packaging and product innovations meet consumer needs, regulatory requirements, and sustainability goals.
∎ Identify opportunities for growth and risk mitigation.
∎ Conduct market analysis, competitor benchmarking, and sales data reviews to guide brand decisions.
∎ Analyze the effectiveness of marketing campaigns and trade activations, making data-driven adjustments.
∎ Work closely with the sales team to optimize channel strategies, pricing, and promotional activities.
∎ Develop and execute creative marketing campaigns to strengthen brand positioning and consumer engagement.
∎ Collaborate with internal teams and agencies to create compelling brand content and promotional materials.
∎ Plan and implement digital, in-store, and traditional activations to drive awareness and sales.
∎ Support the trade marketing and sales teams by providing marketing materials, promotional strategies, and insights to enhance execution.
∎ Ensure brand consistency across all marketing touchpoints and optimize campaign effectiveness.
∎ Assist in developing the Annual Marketing Plan & Budget, ensuring alignment with business goals.
∎ Manage brand marketing budgets, ensuring cost efficiency and maximum ROI.
∎ Oversee the brand’s digital presence across e-commerce platforms, social media, and owned websites.
∎ Ensure consistent brand messaging and engagement strategies across all online touchpoints.
∎ Collaborate with internal content developers, agencies, content creators & influencers to drive visibility, traffic, and conversions.
∎ Monitor online brand sentiment, consumer feedback, and digital performance metrics to optimize strategies.
∎ Develop data-driven media buying strategies to maximize reach, engagement, and efficiency in targeting the right audience.
∎ FAST GROUP is looking for brand Manager
∎ Key Responsibilities
∎ Category & Brand Management
∎ Product Development & Innovation:
∎ Sales & Market Performance Analysis:
∎ Marketing & Campaign Execution:
∎ Budget Planning & Forecasting:
∎ Online Presence:
Skills & Expertise:
Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Gender:
∎ Only Male
Job Location: Dhaka (Motijheel, Shewrapara)
Company Information:
∎ Fast Tapes & Chemicals Limited
∎ 56-57, Sharif Mansion (7th Floor), Motijheel C/A, Dhaka - 1000.
Address::
∎ 56-57, Sharif Mansion (7th Floor), Motijheel C/A, Dhaka - 1000.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 11 Apr 2025
Category: Marketing/Sales
