Senior Brand Executive

Job Description

Title: Senior Brand Executive

Company Name: Fast Tapes & Chemicals Limited

Vacancy: 1

Age: 26 to 35 years

Job Location: Dhaka (Motijheel, Shewrapara)

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following area(s): Corporate Marketing,Digital Marketing
• The applicants should have experience in the following business area(s): Manufacturing (FMCG),Paint
• Freshers are also encouraged to apply.

• Bachelor of Business Administration (BBA)

• At least 2 years
• The applicants should have experience in the following area(s): Corporate Marketing,Digital Marketing
• The applicants should have experience in the following business area(s): Manufacturing (FMCG),Paint
• Freshers are also encouraged to apply.

• Age 26 to 35 years
• Only Male
• Freshers are also encouraged to apply.

• Good knowledge about digital marketing
• Proper English writing skill

Category & Brand Management

• Lead the development and execution of brand strategies for the assigned products and ensuring strong market positioning and consumer relevance.
• Oversee consumer insight analysis to guide product positioning, packaging design, and marketing strategies.
• Develop and execute initiatives to optimize category growth, market penetration, and brand visibility.
• Collaborate with sales and trade marketing teams to align brand strategies with retail and distribution channels for maximum impact.
• Work cross-functionally with R&D, supply chain, and finance teams to ensure seamless product execution.
• Track category performance, brand health, and competitor activity, refining strategies as needed.

Product Development & Innovation:

• Develop new products and enhance existing ones to ensure differentiation, relevance, and consumer appeal.
• Work closely with packaging suppliers to design cost-effective yet premium packaging solutions that align with brand identity.
• Ensure packaging and product innovations meet consumer needs, regulatory requirements, and sustainability goals.

Sales & Market Performance Analysis:

• Identify opportunities for growth and risk mitigation.
• Conduct market analysis, competitor benchmarking, and sales data reviews to guide brand decisions.
• Analyze the effectiveness of marketing campaigns and trade activations, making data-driven adjustments.
• Work closely with the sales team to optimize channel strategies, pricing, and promotional activities.

Marketing & Campaign Execution:

• Develop and execute creative marketing campaigns to strengthen brand positioning and consumer engagement.
• Collaborate with internal teams and agencies to create compelling brand content and promotional materials.
• Plan and implement digital, in-store, and traditional activations to drive awareness and sales.
• Support the trade marketing and sales teams by providing marketing materials, promotional strategies, and insights to enhance execution.
• Ensure brand consistency across all marketing touchpoints and optimize campaign effectiveness.

Budget Planning & Forecasting:

• Assist in developing the Annual Marketing Plan & Budget, ensuring alignment with business goals.
• Manage brand marketing budgets, ensuring cost efficiency and maximum ROI.

Online Presence:

• Oversee the brand’s digital presence across e-commerce platforms, social media, and owned websites.
• Ensure consistent brand messaging and engagement strategies across all online touchpoints.
• Collaborate with internal content developers, agencies, content creators & influencers to drive visibility, traffic, and conversions.
• Monitor online brand sentiment, consumer feedback, and digital performance metrics to optimize strategies.
• Develop data-driven media buying strategies to maximize reach, engagement, and efficiency in targeting the right audience.

• T/A,Mobile bill
• Festival Bonus: 2