Job Description
Title: Brand Manager - Consumer Healthcare
Company Name: Sun Pharmaceutical (Bangladesh) Limited
Vacancy: 1
Age: at most 35 years
Location: Dhaka
Salary: Negotiable
Experience:
∎ At most 8 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Pharmaceutical/Medicine Companies
Published: 27 Nov 2024
Education:
∎ BBA, MBA in Marketing from reputed university.
∎ Minimum 2 years of experience in the similar position (Barnd Manager) and maximum 8 years of relevant marketing experience in any FMCG/Consumer goods industry.
∎ Previous experience of working with communication/digital agencies is required.
∎ Good communication skills, negotiation skills & analytical skills.
∎ Proficient in excel. Comfortable in managing large data files & analyzing information.
∎ Fluency & written knowledge of English is a must.
∎ E-commerce and Modern Trade knowledge will be a bonus.
∎ BBA, MBA in Marketing from reputed university.
∎ Minimum 2 years of experience in the similar position (Barnd Manager) and maximum 8 years of relevant marketing experience in any FMCG/Consumer goods industry.
∎ Previous experience of working with communication/digital agencies is required.
∎ Good communication skills, negotiation skills & analytical skills.
∎ Proficient in excel. Comfortable in managing large data files & analyzing information.
∎ Fluency & written knowledge of English is a must.
∎ E-commerce and Modern Trade knowledge will be a bonus.
Requirements:
Additional Requirements:
∎ Age at most 35 years
Responsibilities & Context:
∎ Collaborate effectively with local sales team and global marketing team for strategy development, plan and execute marketing related activities and identify opportunities for new product development.
∎ To develop, recommend and lead the execution of local brand marketing plans for the brand and manage the effective deployment of the marketing budget with complete accountability of sales (Create a brand activity calendar and develop marketing inputs).
∎ Liaison with in-country activation agencies and implement strong activation programs with Doctors, Pharmacies and Consumers.
∎ Design and roll-out brand communication campaigns in coordination with communication/digital agencies.
∎ Ensure consumer outreach through effective media planning.
∎ Execution of inputs for all stakeholders as planned. Measure ROI of each input and make further plans accordingly.
∎ Collaborate effectively with distributor and trade marketing team to roll out trade visibility campaigns.
∎ Drive retail audits through trade marketing team to assess trade visibility impact.
∎ Design and develop POSMs to drive consideration and visibility across general and modern trade outlets.
∎ Develop joint business plans with Global marketing team.
∎ Share monthly performance reports all stakeholders.
∎ Identify new OTC/OTX products to create a robust pipeline basis insight from market research and market visits.
∎ Co-ordinate with regulatory team to fast-track products registration.
∎ Packaging artwork development of new SKU Introductions in markets.
∎ Sun Pharmaceutical (Bangladesh) Ltd. is a subsidiary of Sun Pharmaceutical Industries Limited, 4th largest global specialty generic pharma companies having presence in over 100 countries with more than 43 state-of-the art manufacturing facilities spread across 6 continents. For nearly 2.5 decades, we have been contributing to the healthcare system of Bangladesh by providing high quality, affordable medicines.
∎ Sun Pharma is going to launch consumer brand portfolio in Bangladesh consumer market for enhancing lives with nutrition supplements and complete nutrition solutions for growing children, adults, pregnant and lactating mother, recovering individuals and people with diabetes. To keep pace with our growth plan we are looking for the following position of our consumer healthcare brand. If you are enthusiastic, ambitious and looking for an excellent career, be a part of our exciting journey.
∎ Job summary:
∎ To develop and grow Sun Pharma’s OTC/OTX brands in Bangladesh
∎ Responsibilities:
∎ Collaborate effectively with local sales team and global marketing team for strategy development, plan and execute marketing related activities and identify opportunities for new product development.
∎ To develop, recommend and lead the execution of local brand marketing plans for the brand and manage the effective deployment of the marketing budget with complete accountability of sales (Create a brand activity calendar and develop marketing inputs).
∎ Liaison with in-country activation agencies and implement strong activation programs with Doctors, Pharmacies and Consumers.
∎ Design and roll-out brand communication campaigns in coordination with communication/digital agencies.
∎ Ensure consumer outreach through effective media planning.
∎ Execution of inputs for all stakeholders as planned. Measure ROI of each input and make further plans accordingly.
∎ Collaborate effectively with distributor and trade marketing team to roll out trade visibility campaigns.
∎ Drive retail audits through trade marketing team to assess trade visibility impact.
∎ Design and develop POSMs to drive consideration and visibility across general and modern trade outlets.
∎ Develop joint business plans with Global marketing team.
∎ Share monthly performance reports all stakeholders.
∎ Identify new OTC/OTX products to create a robust pipeline basis insight from market research and market visits.
∎ Co-ordinate with regulatory team to fast-track products registration.
∎ Packaging artwork development of new SKU Introductions in markets.
Skills & Expertise:
Compensation & Other Benefits:
∎ Mobile bill, Tour allowance, Provident fund, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Leave Travel Allowance
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Apply Procedure:
Email your CV:
∎ Send your CV to the given email [email protected] or Email your CV from My Bdjobs account
Company Information:
∎ Sun Pharmaceutical (Bangladesh) Limited
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 10 Dec 2024
Category: Marketing/Sales
