Brand Manager

Job Description

Title: Brand Manager

Company Name: Anwar Group of Industries.

Vacancy: 1

Age: 25 to 35 years

Job Location: Dhaka (Tejgaon Industrial Area)

Salary: Tk. 60000 - 70000 (Monthly)

Experience:

• 4 to 5 years
• The applicants should have experience in the following business area(s): Group of Companies, Automobile

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing, Brand Management
• PhD in Brand Management

• 4 to 5 years
• The applicants should have experience in the following business area(s): Group of Companies, Automobile

• Age 25 to 35 years

1. Develop and execute brand strategies to strengthen market positioning, enhance customer perception, and drive business growth within the automotive industry.

2. Lead the planning and execution of vehicle launch campaigns, ensuring impactful market positioning and customer engagement.

3. Build and maintain a consistent brand identity across dealerships, showrooms, digital platforms, events, and all customer touchpoints.

4. Develop compelling brand narratives that effectively communicate product innovation, technology, safety, design, and customer value.

5. Ensure all marketing communications, dealership branding, and promotional materials align with established brand standards and corporate guidelines.

6. Conduct market research, consumer behavior analysis, and competitor benchmarking to identify market opportunities and strengthen brand competitiveness.

7. Collaborate with Sales, Product, and Dealer Network teams to deliver a seamless and premium customer experience throughout the vehicle purchase journey.

8. Plan and oversee brand activation initiatives, including auto exhibitions, test-drive events, product unveilings, sponsorships, and experiential marketing campaigns.

9. Build and manage relationships with creative agencies, media partners, influencers, and strategic partners to maximize brand visibility and reputation.

10. Monitor brand performance, customer feedback, and campaign effectiveness, using insights to continuously improve brand equity and customer engagement.

11. Stay informed about automotive industry trends, emerging technologies, electric mobility, and evolving consumer preferences to maintain a competitive brand presence.

• Tour allowance,Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2

Weekly 1 holiday
Employee savings fund
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