Asst. Manager/Deputy Manager - Brand Management (Steel Industry)

Job Description

Title: Asst. Manager/Deputy Manager - Brand Management (Steel Industry)

Company Name: Akij Resources

Vacancy: 1

Age: 25 to 35 years

Location: Dhaka

Salary: Negotiable

Experience:
∎ 4 to 8 years
∎ The applicants should have experience in the following business area(s):Manufacturing (Light Engineering and Heavy Industry), IT Enabled Service, Shipping, Group of Companies, Packaging Industry, Cement Industry, Steel

Published: 6 Mar 2025

Education:
∎ Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing
∎ Professional certifications such as PCM, Diploma in Marketing Management will be an added advantage.
∎ Professional certifications such as PCM, Diploma in Marketing Management will be an added advantage.

Requirements:

Additional Requirements:
∎ Age 25 to 35 years
∎ Strong understanding of branding, marketing, and consumer behavior.
∎ Creativity and problem-solving abilities.
∎ Excellent communication and project management skills.
∎ Data-driven mindset with experience in analytics tools.
∎ Knowledge of digital marketing, SEO, and social media trends.

Responsibilities & Context:
∎ Develop and implement branding strategies to enhance Akij Ispat’s brand awareness.
∎ Align branding efforts with business goals.
∎ Conduct competitor analysis and customer research.
∎ Identify market trends and opportunities for brand positioning.
∎ Plan and execute brand marketing campaigns (digital, print, social media, events, etc.).
∎ Work with advertising agencies and internal teams to develop creative materials.
∎ Ensure a consistent brand image across all platforms.
∎ Develop brand guidelines for tone, style, and visual identity.
∎ Work with sales, product, and marketing teams to ensure cohesive messaging.
∎ Build relationships with influencers, media, and industry partners.
∎ Measure and analyze brand performance using KPIs (brand awareness, engagement, sales impact).
∎ Adjust strategies based on data-driven insights.
∎ Develop and implement branding strategies to enhance Akij Ispat’s brand awareness.
∎ Align branding efforts with business goals.
∎ Conduct competitor analysis and customer research.
∎ Identify market trends and opportunities for brand positioning.
∎ Plan and execute brand marketing campaigns (digital, print, social media, events, etc.).
∎ Work with advertising agencies and internal teams to develop creative materials.
∎ Ensure a consistent brand image across all platforms.
∎ Develop brand guidelines for tone, style, and visual identity.
∎ Work with sales, product, and marketing teams to ensure cohesive messaging.
∎ Build relationships with influencers, media, and industry partners.
∎ Measure and analyze brand performance using KPIs (brand awareness, engagement, sales impact).
∎ Adjust strategies based on data-driven insights.

Compensation & Other Benefits:
∎ T/A, Mobile bill, Medical allowance, Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Salary Review: Yearly
∎ Lunch Facilities: Partially Subsidize
∎ Festival Bonus: 2
∎ Earn Leave Encashment
∎ Earn Leave Encashment

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka

Job Highlights:
∎ Brand Development Manager of AKIJ Ispat will be responsible for growing and maintaining the brand's presence in the market. The role includes strategy development, market research, customer engagement, ensure brand consistency etc.

Company Information:
∎ Akij Resources
∎ 198 Bir Uttam Mir Shawkat Sarak, Dhaka 1208
∎ Akij Resources Limited also known as ARL was founded in April 2020 with a mission to ensure best quality products and services to the customers through continuous improvement that benefits society and environment.

Address::
∎ 198 Bir Uttam Mir Shawkat Sarak, Dhaka 1208
∎ Akij Resources Limited also known as ARL was founded in April 2020 with a mission to ensure best quality products and services to the customers through continuous improvement that benefits society and environment.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 20 Mar 2025

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 12.02%
North South University 6.01%
University of Dhaka 6.01%
Jagannath university 3.50%
East West University 2.50%
BRAC University 2.38%
American International University Bangladesh (AIUB) 2.38%
Jahangirnagar University 2.13%
1.88%
University of Chittagong 1.88%

Interested By Age Range

Age Range Percentage (%)
20-30 34.79%
31-35 34.29%
36-40 20.78%
40+ 8.14%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 2.26%
20K-30K 6.14%
30K-40K 11.03%
40K-50K 16.17%
50K+ 64.41%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 5.63%
0.1 - 1 years 3.50%
1.1 - 3 years 12.14%
3.1 - 5 years 16.15%
5+ years 62.58%

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