Asst. Manager/Deputy Manager-Brand Management - (Agro Feed Industry)

Job Description

Title: Asst. Manager/Deputy Manager-Brand Management - (Agro Feed Industry)

Company Name: Akij Resources

Vacancy: 1

Age: 25 to 35 years

Location: Dhaka

Salary: Negotiable

Experience:
∎ 4 to 8 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Advertising Agency, Shipping, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Poultry, Group of Companies, Packaging Industry

Published: 6 Mar 2025

Education:
∎ Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing
∎ Professional certifications such as PCM, Diploma in Marketing Management will be an added advantage.
∎ Professional certifications such as PCM, Diploma in Marketing Management will be an added advantage.

Requirements:

Additional Requirements:
∎ Age 25 to 35 years
∎ Strong understanding of branding, marketing, and consumer behavior.
∎ Creativity and problem-solving abilities.
∎ Excellent communication and project management skills.
∎ Data-driven mindset with experience in analytics tools.
∎ Knowledge of digital marketing, SEO, and social media trends.
∎ Strong understanding of branding, marketing, and consumer behavior.
∎ Creativity and problem-solving abilities.
∎ Excellent communication and project management skills.
∎ Data-driven mindset with experience in analytics tools.
∎ Knowledge of digital marketing, SEO, and social media trends.

Responsibilities & Context:
∎ Develop and implement branding strategies to enhance Akij Agro Feed’s brand awareness.
∎ Align branding efforts with business goals.
∎ Conduct competitor analysis and customer research.
∎ Identify market trends and opportunities for brand positioning.
∎ Plan and execute brand marketing campaigns (digital, print, social media, events, etc.).
∎ Work with advertising agencies and internal teams to develop creative materials.
∎ Ensure a consistent brand image across all platforms.
∎ Develop brand guidelines for tone, style, and visual identity.
∎ Work with sales, product, and marketing teams to ensure cohesive messaging.
∎ Build relationships with influencers, media, and industry partners.
∎ Measure and analyze brand performance using KPIs (brand awareness, engagement, sales impact).
∎ Adjust strategies based on data-driven insights.
∎ Brand Strategy:
∎ Develop and implement branding strategies to enhance Akij Agro Feed’s brand awareness.
∎ Align branding efforts with business goals.
∎ Market Research & Analysis:
∎ Conduct competitor analysis and customer research.
∎ Identify market trends and opportunities for brand positioning.
∎ Marketing & Campaigns:
∎ Plan and execute brand marketing campaigns (digital, print, social media, events, etc.).
∎ Work with advertising agencies and internal teams to develop creative materials.
∎ Brand Consistency & Guidelines:
∎ Ensure a consistent brand image across all platforms.
∎ Develop brand guidelines for tone, style, and visual identity.
∎ Collaboration & Communication:
∎ Work with sales, product, and marketing teams to ensure cohesive messaging.
∎ Build relationships with influencers, media, and industry partners.
∎ Performance Tracking:
∎ Measure and analyze brand performance using KPIs (brand awareness, engagement, sales impact).
∎ Adjust strategies based on data-driven insights.

Skills & Expertise:

Compensation & Other Benefits:
∎ T/A, Mobile bill, Medical allowance, Provident fund, Weekly 2 holidays, Gratuity, Insurance
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Earn leave encashment
∎ Earn leave encashment

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka

Job Highlights:
∎ Brand Development Manager of Akij Agro Feed will be responsible for growing and maintaining the brand's presence in the market. The role includes strategy development, market research, customer engagement, ensure brand consistency etc.

Company Information:
∎ Akij Resources
∎ 198 Bir Uttam Mir Shawkat Sarak, Dhaka 1208
∎ Akij Resources Limited also known as ARL was founded in April 2020 with a mission to ensure best quality products and services to the customers through continuous improvement that benefits society and environment.

Address::
∎ 198 Bir Uttam Mir Shawkat Sarak, Dhaka 1208
∎ Akij Resources Limited also known as ARL was founded in April 2020 with a mission to ensure best quality products and services to the customers through continuous improvement that benefits society and environment.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 20 Mar 2025

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 10.22%
University of Dhaka 6.75%
North South University 5.06%
East West University 2.48%
Jagannath University 2.18%
Jahangirnagar University 2.08%
Bangladesh Agricultural University, Mymensingh 1.98%
BRAC University 1.98%
Bangladesh University of Professionals 1.88%
Southeast University 1.69%

Interested By Age Range

Age Range Percentage (%)
20-30 41.37%
31-35 32.54%
36-40 16.87%
40+ 8.04%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 2.41%
20K-30K 11.60%
30K-40K 13.66%
40K-50K 15.73%
50K+ 56.60%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 7.34%
0.1 - 1 years 5.95%
1.1 - 3 years 14.19%
3.1 - 5 years 16.57%
5+ years 55.95%

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