Assistant Manager (Marketing) (Female)

Job Description

Title: Assistant Manager (Marketing) (Female)

Company Name: Probash Khabor Ltd.

Vacancy: 2

Age: 22 to 30 years

Job Location: Dhaka (Naya Paltan)

Salary: Negotiable

Experience:

• 2 to 5 years

• Bachelor of Business Administration (BBA) in Marketing

• Bachelor’s or Master’s degree from any reputed private university.

• 2 to 5 years

• Age 22 to 30 years
• Only Female

• 2 to 5 years of relevant experience in marketing.

• Prior experience in media, travel, or related sectors is advantageous.

• Proven ability to manage marketing campaigns, ideally in media or related sectors.

• Strong skills in organization, project management, and event coordination.

• Excellent communication, presentation, and negotiation abilities.

• Ability to multitask effectively in a dynamic and fast-paced environment.

• Understanding of market trends and consumer behavior in the news media industry.

Develop Comprehensive Marketing Strategies:

• Formulate and implement innovative marketing strategies that position Probash Khabor as the premier news source for expatriates.
• Ensure that these strategies emphasize the portal’s reliability, accuracy, and relevance, while promoting its value across diverse sectors, including financial institutions.

Expand Presence Across Financial Institutions and Key Sectors:

• Actively promote Probash Khabor’s brand and services within financial institutions, multinational corporations, and other key sectors that interact with expatriates.
• Build and leverage relationships with banking, insurance, and remittance companies to boost Probash Khabor’s visibility and establish its relevance to their customer base.

Strategic Partnership Development:

• Establish partnerships with organizations and businesses that serve the expatriate community, promoting collaborative ventures that enhance Probash Khabor’s brand credibility.
• Negotiate cross-promotional deals that mutually benefit both Probash Khabor and its partners.

Lead Impactful Marketing Campaigns:

• Drive marketing campaigns that highlight Probash Khabor’s unique coverage of expatriate news, targeting both local and international audiences.
• Ensure these campaigns resonate with stakeholders in financial services, travel, and other key industries.

Organize Targeted Events for Expatriate Communities:

• Plan and manage specialized events, including forums, webinars, and discussions, that cater to the needs and interests of expatriates.
• These events should align with Probash Khabor’s mission of serving expatriates and provide valuable information about living and working abroad.

Maximize Digital and Offline Engagement:

• Utilize social media, online platforms, and offline networking to create a strong brand presence across industries.
• Focus on engaging expatriate communities, financial institutions, and corporate entities to promote Probash Khabor’s services and foster trust in its content.

Conduct Market Research for Strategic Outreach:

• Analyze market trends, particularly in expatriate sectors, to inform marketing strategies.
• Identify emerging opportunities where Probash Khabor can expand its influence, including new partnerships and promotional channels within financial institutions and related sectors.

Collaborate to Ensure Consistent Messaging:

• Coordinate with editorial, sales, and content teams to ensure that all promotional activities are aligned with Probash Khabor’s journalistic values.
• Ensure that marketing efforts across various sectors maintain the integrity of the brand.

Monitor and Optimize Marketing Performance:

• Regularly track and assess the effectiveness of marketing campaigns across financial institutions and other key sectors.
• Use data-driven insights to adjust strategies, ensuring Probash Khabor’s presence remains strong and its reach continues to grow.

• Mobile bill, tour allowance, and performance-based bonuses.

• Yearly salary review.

• Festival bonuses: 2 annually.