Area Sales Manager (ASM)

Job Description

Title: Area Sales Manager (ASM)

Company Name: Welcare Group

Vacancy: 2

Age: At least 23 years

Job Location: Khulna

Salary: --

Experience:

• 4 to 6 years
• The applicants should have experience in the following business area(s): Advertising Agency, IT Enabled Service, Travel Agency, Agro based firms (incl. Agro Processing/Seed/GM), Real Estate, Developer, Importer, Power

• Bachelor of Business Administration (BBA) in Business Administration, Marketing
• Bachelor degree in any discipline

• Bachelor’s degree in any discipline from a reputed university.
• Degree in Business Administration, Marketing or related discipline will be preferred.

• 4 to 6 years
• The applicants should have experience in the following business area(s): Advertising Agency, IT Enabled Service, Travel Agency, Agro based firms (incl. Agro Processing/Seed/GM), Real Estate, Developer, Importer, Power

• Age At least 23 years

Experience Requirements

• Minimum 4–6 years of relevant experience in Sales & Marketing.
• Experience in FMCG, Consumer Products, Distribution, Dealer Management or Channel Sales will be highly preferred.
• Only Electric Industry preferable. No other industry is acceptable.
• Proven experience in managing field sales teams and dealer/distributor networks.
• Candidates with strong territory management and business development experience will receive preference.

Candidate Profile

We are looking for candidates who possess:

• Strong leadership and people-management capabilities.
• Excellent communication, negotiation and interpersonal skills.
• Strong commercial awareness and business acumen.
• Result-oriented mindset with a strong sense of ownership.
• Excellent territory planning and market development skills.
• Ability to analyze sales data and translate insights into business actions.
• Strong relationship-building and negotiation skills.
• Ability to work under pressure and meet challenging targets.
• Willingness to travel extensively within the assigned territory.
• Good knowledge of Khulna and surrounding markets.

Key Performance Indicators (KPIs)

The incumbent's performance will primarily be measured against:

• Sales Target Achievement
• Revenue & Market Growth
• Dealer & Distributor Development
• Distribution Expansion
• Collection Performance
• Team Productivity
• Market Share Growth
• Customer & Channel Partner Satisfaction

About Welcare Power Ltd.

Welcare Power Ltd., a sister concern of Welcare Group BD, is committed to delivering quality products and expanding its market presence through a strong distribution network and customer-focused business approach.

As part of our continued business expansion, we are looking for a dynamic, commercially driven and result-oriented professional to join our Sales & Marketing team as Area Sales Manager (ASM) for the Khulna region.

The Opportunity

The Area Sales Manager will be responsible for driving sales growth, expanding market coverage, strengthening the dealer and distributor network, managing the field sales team and ensuring sustainable business growth within the assigned territory.

The successful candidate will work closely with senior management to translate business objectives into effective territory-level sales strategies and measurable results.

Key Responsibilities

Sales & Business Development

• Achieve assigned monthly, quarterly and annual sales targets.
• Develop and execute effective territory sales plans in line with organizational objectives.
• Drive revenue growth, market penetration and market share within the assigned territory.
• Identify new business opportunities and develop untapped markets.

Sales Team Leadership

• Lead, supervise and motivate Sales Managers, Territory Sales Officers, Sales Officers and other sales personnel.
• Set individual and team targets and ensure achievement through regular monitoring.
• Conduct field visits and provide coaching, guidance and performance feedback.
• Develop team capabilities through continuous training and mentoring.

Market & Distribution Development

• Expand and strengthen the dealer, distributor and retail network.
• Identify and appoint potential dealers and distributors.
• Ensure optimum market coverage, product availability and distribution efficiency.
• Build and maintain strong relationships with channel partners.

Sales Monitoring & Business Reporting

• Review daily, weekly and monthly sales performance against targets.
• Analyze sales data and identify performance gaps and growth opportunities.
• Prepare sales forecasts, territory plans and performance reports.
• Present market insights and business updates to senior management.

Dealer, Distributor & Collection Management

• Monitor dealer/distributor stock, sales movement, market coverage and outstanding payments.
• Ensure timely collection of outstanding amounts.
• Coordinate with the Accounts & Finance team for effective collection management.
• Resolve dealer and distributor-related issues professionally and promptly.

Market Intelligence & Competitor Analysis

• Monitor competitor products, pricing, promotions, distribution and market activities.
• Gather market intelligence and identify changing customer and market trends.
• Recommend appropriate strategies based on market developments and competitive activities.

Trade Marketing & Brand Visibility

• Implement regional promotional campaigns and product launch activities.
• Ensure proper product visibility, merchandising and branding at dealer and retail outlets.
• Monitor the effectiveness of promotional activities and provide feedback to management.

Customer Relationship Management

• Develop and maintain strong relationships with key customers, dealers and distributors.
• Handle major customer complaints and ensure timely resolution.
• Maintain a high level of customer satisfaction and business relationship.

Why Join Welcare Power Ltd.?

Join Welcare Power Ltd., a sister concern of Welcare Group BD, and become part of a growing organization where high-performing professionals can take ownership, develop their leadership capabilities and contribute directly to business growth.

If you are passionate about sales, strong in leadership and motivated by achieving challenging business goals, we invite you to build your career with us.

• Salary: Negotiable, Competitive salary package based on the candidate`s qualifications, experience and competency.
• Festival Bonus: 2 (Two) festival bonuses annually as per company policy.
• Attractive performance-based sales incentives.
• TA/DA and mobile communication allowance as per company policy.
• Career growth and professional development opportunities.
• Other benefits and facilities as per company policy.