Area Sales Manager (ASM)

Job Description

Title: Area Sales Manager (ASM)

Company Name: Laxfo Electronics Ltd.

Vacancy: --

Age: At most 45 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

  • At least 8 years
  • The applicants should have experience in the following business area(s): Manufacturing (FMCG), Electronic Equipment/Home Appliances, Group of Companies, Tobacco, Tiles/Ceramic, Electric Wire/Cable, Beverage


Published: 2025-10-21

Application Deadline: 2025-10-31

Education:
    • Bachelor/Honors


Requirements:
  • At least 8 years
  • The applicants should have experience in the following business area(s): Manufacturing (FMCG), Electronic Equipment/Home Appliances, Group of Companies, Tobacco, Tiles/Ceramic, Electric Wire/Cable, Beverage


Skills Required: Dealer Sales,Leadership and teamwork,Market Development,Reporting and Documentation,Results Driven,Retail Sales and Marketing,Sales & Marketing

Additional Requirements:
  • Age At most 45 years
  • Minimum 5-7 years of sales experience in electrical and electronics market.

  • Expertise in Dealer Channel Sales.

  • Strong communication, negotiation, and interpersonal skills.

  • Ability to do teamwork & bring results.

  • Willing to travel intensely as required.

  • Ability to drive motorcycle and must have valid driving license.



Responsibilities & Context:

LAXFO Electronics Ltd. is now looking for talented and aspiring individuals in the position of "Area Sales Manager (ASM)” to lead the team for respective division.

LAXFO – where innovation meets luminosity. LAXFO promises to break all mediocre boundaries to provide an excellent tomorrow! 

DBL Group (Dulal Brothers Limited) is a renowned group of companies which started its journey in 1991. Over the years, the organization evolved into a diversified conglomerate in Bangladesh. The businesses include Apparels, Textiles, Textile Printing, Washing, Garment Accessories, Packaging, Ceramic Tiles, Pharmaceuticals, Dredging, ICT, and Telecommunications. 

Following this diversification, the Managing Director has led his business, a project to thrive in the electronics Industry in the name of LAXFO Electronics Limited. LAXFO plans to introduce affordable and reliable energy-saving electronics products in the local and global markets.

Responsibilities

  • Plan and Develop sales strategies at the division and area level to achieve division and area wise sales targets.

  • Review Distributor`s / Dealer`s network, and strength for effective coverage & Sales Expansion.

  • Manage the sales team for sales growth & conduct market research to understand competitors and market trends and sharing findings/recommendations to Head of Sales for necessary improvements.

  • Obtaining positive results through the sales team by developing the team through motivation, counseling, skills development and product knowledge development.

  • Lead and develop the Sales team on the Area level to drive business growth.

  • Set operations strategies & propose plans to the management regarding market promotional activities.

  • Visit Construction sites, Distributors/Dealers/Shops, hotels, restaurants, Hospitals, Corporate offices, and retail markets along with Sales Representatives to enhance sales.

  • Build up and maintain relationships with all electricians and electrical contractors of assigned territory.

  • Check and maintain Distributor Stock Management and replenish within time.

  • Increase market share by setting up new dealers along with converting competition dealers.

  • Ensure proper utilization of CRM apps-Circuit by himself and for sale representatives.  

  • Prepare, analyze, and submit Sales reports in the prescribed format.

  • Carrying out official order issued from time to time and Other operational works as per supervisor instructions (if needed). 



Job Other Benifits:
    • Attractive monthly salary

    • Mobile bill

    • Salary Review: Yearly

    • Festival Bonus: 2

    • Leave Encashment

    • T/A & D/A

    • Sales Incentive

    • We offer an excellent work environment, an attractive compensation package including sales incentives and performance-based career progression as per company policy.



Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 18.73%
Jagannath University 2.51%
University of Dhaka 1.84%
University of Chittagong 1.51%
American International University Bangladesh (AIUB) 1.34%
Asian University of Bangladesh 1.34%
Northern University Bangladesh 1.34%
Dhaka College 1.17%
University of Rajshahi 1.00%
Bangladesh Open University 1.00%

Interested By Age Range

Age Range Percentage (%)
20-30 19.40%
31-35 33.28%
36-40 30.60%
40+ 16.56%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 2.84%
20K-30K 7.36%
30K-40K 20.40%
40K-50K 29.10%
50K+ 40.30%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 3.18%
0.1 - 1 years 0.67%
1.1 - 3 years 4.35%
3.1 - 5 years 8.70%
5+ years 83.11%

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