Title: Ad Manager (Meta & Pixel Specialist)
Company Name: Illusion IT
Vacancy: 01
Age: 25 to 40 years
Job Location: Dhaka (Uttara)
Salary: Tk. 20000 - 35000 (Monthly)
Experience:
We are looking for a performance-driven Ad Manager who specializes in Meta Ads (Facebook & Instagram) and Pixel tracking. The ideal candidate must have hands-on experience in e-commerce conversion campaigns, audience targeting, and data-driven optimization.
Plan, execute, and optimize Meta Ads campaigns (Conversion, Traffic, Retargeting)
Set up and manage Facebook Pixel & Conversion API (CAPI) properly
Track and analyze ROAS, CPA, CTR, and conversion data
Create and manage custom audiences, lookalike audiences, and retargeting funnels
Coordinate with creative & content team for high-performing ad creatives
A/B test ads (copy, creatives, audience) to improve performance
Monitor daily ad spend and ensure maximum ROI
Identify scaling opportunities and reduce ad costs
Stay updated with Meta algorithm changes & trends
Strong knowledge of Meta Ads Manager
Deep understanding of Facebook Pixel, Events Manager, and tracking setup
Experience with Shopify / WooCommerce / E-commerce platforms
Ability to analyze data and make performance decisions
Experience in retargeting strategy & funnel building
Basic knowledge of Google Analytics is a plus
Creative mindset + performance-focused thinking
Experience in fashion or clothing e-commerce is highly preferred
Must be able to handle high ad budgets under pressure
Strong problem-solving and analytical skills
Experience working in fast-paced sales environment