Sr. Manager - Marketing (Resource Augmentation)

Job Description

Title: Sr. Manager - Marketing (Resource Augmentation)

Company Name: A Renowned Software Company

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 8 to 10 years
• The applicants should have experience in the following business area(s): Software Company, Business-to-Business (B2B) Software and Services Startup

• Bachelor/Honors

• 8 to 10 years
• The applicants should have experience in the following business area(s): Software Company, Business-to-Business (B2B) Software and Services Startup

Functional / Technical Competencies:

• Resource Augmentation

• B2B Sales

• Lead Generation

• Pipeline Management

• Client Acquisition

• CRM Tools

Revenue Growth & Sales Target Ownership

• Achieve monthly, quarterly and annual revenue targets for IT resource augmentation services, selling both available in-house resources and newly hired resources based on client demand.

• Acquire new B2B clients and expand existing accounts by creating and increasing headcount positions, roles and long-term contracts.

• Build a qualified sales pipeline for staff augmentation through inbound marketing client meetings.

• Close deals by finalizing commercial terms, then coordinate with HR teams to deploy available in-house resources or hire required talent to fulfill client requirements.

Client Acquisition & Lead Conversion

• Identify target accounts and decision-makers for software staffing and offshore development services.

• Execute lead generation, lead nurturing and conversion strategies.

• Conduct sales meetings, service presentations and commercial negotiations.

Account Management & Client Retention

• Maintain strong, long-term relationships with clients to ensure high retention and recurring revenue.

• Act as a strategic partner to clients by understanding their workforce planning needs.

Brand Building & Market Positioning

• Strengthen the company’s brand equity and market credibility in the IT services ecosystem.

• Plan brand-building initiatives such as thought leadership posts, success stories and client testimonials.

• Position the company as a reliable software talent partner in Bangladesh and offshore markets.

Social Media Strategy

• Develop and execute data-driven social media strategies for LinkedIn and Facebook.

• Drive inbound leads through content marketing, employer branding and service promotions.

• Optimize campaign performance using engagement metrics and conversion rates.

• Collaborate with content and design teams for consistent brand messaging.

HR Coordination

• Collaborate closely with the HR and tech team to align demand with talent supply.

• Translate client requirements into clear hiring briefs for HR.

• Support workforce planning by ensuring resource availability, scalability and delivery timelines.

• Ensure smooth onboarding and deployment of resources for client satisfaction.

• Weekly 2 holidays,Mobile bill,Insurance
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2