Sr. Executive/Asst. Manager, Email Marketing Specialist

Job Description

Title: Sr. Executive/Asst. Manager, Email Marketing Specialist

Company Name: building technology & ideas ltd.

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor’s or Master’s in marketing or related discipline.
∎ Skills Required: Email Marketing, Good communication skills, Marketing Automation, Repoting template creation, Testing, Web Analytics

Experience Requirements:
∎ 3 to 6 year(s)

Job Responsibilities:
∎ Execute all email and SMS campaigns, including building emails from templates and HTML, asset coordination, QA, and scheduling.
∎ Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
∎ Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
∎ Use customer data such as web-behavior to drive the message and content personalization.
∎ Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
∎ Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
∎ Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
∎ Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
∎ Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Additional Requirements:
∎ Age 25 to 35 years
∎ 3+ years of digital marketing, marketing analytics, or email marketing experience, preferably in a related industry
∎ Strong communication skills – written and oral
∎ Impeccable grammar, writing skills, and deep understanding of direct vs. indirect email copy
∎ Sufficient experience in marketing automation and managing an email marketing program.
∎ Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes
∎ Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
∎ Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
∎ Proficient in data analytics to determine important data and be able to suggest improvements.
∎ Knowledge of SEO/SEM.

Salary: Negotiable

Compensation & Other Benefits:
∎ Pick & Drop facility.
∎ Lunch & Mobile allowance.
∎ Earn leave encashment.
∎ Festival Bonus: 2(Yearly)
∎ Salary Review: Yearly based on performance.
∎ Gratuity Scheme
∎ Welfare Fund
∎ Weekly holiday as per Government & bti calendar.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 3 Nov 2022

Company Information:
∎ 25 Oct 2022
∎ building technology & ideas ltd.
∎ Address : Celebration Point, Road: 113/A, Plot: 3 & 5, Gulshan, Dhaka 1212
∎ Web : www.btibd.com
∎ Business : bti is a pioneering and leading company in the real estate industry of Bangladesh established in 1984. It is the founder member of REHAB with membership number 001 and is also the first ISO certified company in Bangladesh for "Design and Construction of buildings".

Category: Marketing/Sales