Sr. Executive Digital Marketing

Job Description

Title: Sr. Executive Digital Marketing

Company Name: Corporate Academy For Professional Excellence

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Tk. 30000 - 35000 (Monthly)

Experience: --

Published: 2026-06-25

Application Deadline: 2026-07-25

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

About CAPE

Corporate Academy for Professional Excellence (CAPE) is a leading professional education and executive development institution focused on Income Tax, VAT, Customs, Finance, Accounts, Import-Export Trade, Supply Chain, and related business disciplines. CAPE serves professionals, entrepreneurs, and corporate executives — delivering practical, career-defining learning that matters in the real business environment.

About This Role

We are looking for a commercially aware, results-driven Growth Marketing Executive who can own the full marketing funnel, from brand awareness and digital campaigns through to lead quality, sales collaboration, and revenue contribution.

The selected candidate will support the promotion of professional courses, executive education programs, publications, conferences, seminars, podcasts, and other strategic initiatives of CAPE.

Key Responsibilities

Digital Marketing & Campaign Execution

• Plan and execute campaigns across Facebook, LinkedIn & Google.

• Create and manage paid campaigns focused on lead generation, course enrollment, and corporate training.

• Optimize ad performance through targeting, A/B testing, remarketing, and budget management

• Manage SEO, website traffic, landing pages, and conversion funnels

• Monitor and continuously improve CTR, CPL, conversion rate, and ROAS

Lead Generation & Conversion

• Generate qualified leads for training programs, workshops, and corporate courses

• Build and optimize lead funnels from awareness to inquiry to enrollment

• Develop lead magnets, landing pages, and conversion-focused campaigns

• Track lead sources, lead quality, and conversion performance across all channels

Lead Quality Analysis & Performance Optimization

• We expect more than CPL reporting. You must track what matters for business growth:

• Monitor lead quality by campaign, audience segment, and program

• Track conversion from lead to enrollment and identify drop-off points

• Work with the Sales Team to identify high-performing lead sources and audiences

Market Research & Commercial Insight

• Understand market demand for professional training in Tax, VAT, Customs, Finance & Related Corporate Professionals Training Topics.

• Identify audience segments, industry demand patterns, and learner behavior

• Analyze competitors, course demand, and pricing trends

• Provide management with commercially viable campaign recommendations backed by market data

Content & Brand Growth

• Work with the team to develop ad copies, reels, creatives, and promotional messaging

• Build CAPE's digital brand presence across social and professional platforms

• Help position CAPE as a premium professional learning brand in Bangladesh

• Support promotion of webinars, seminars, events, and institutional programs

Analytics & Reporting

• Report weekly on leads, reach, engagement, CPL, CAC, and conversions

• Prepare actionable marketing reports with recommendations for management

• Use data to reduce acquisition cost, improve lead quality, and accelerate revenue contribution

• Competitive salary based on skills and experience

• Performance incentive

• Mobile Bill

• Monthly Team Dinner

• Yearly Office Tour