Digital Marketer — Ads Strategy Specialist

Job Description

Title: Digital Marketer — Ads Strategy Specialist

Company Name: Aline Global Ltd

Vacancy: --

Age: At least 20 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): IT Enabled Service, Real Estate

• 3 to 5 years
• The applicants should have experience in the following business area(s): IT Enabled Service, Real Estate

• Age At least 20 years

• 3–5 years of hands-on digital marketing experience, with a clear, demonstrable focus on paid social advertising (Meta Ads required; TikTok Ads and/or Google Ads a strong plus).

• Proven experience running ad campaigns specifically in the Bangladesh e-commerce market — this is not a generalist role; local market fluency is essential.

• Demonstrated experience managing meaningful ad budgets end-to-end: strategy, setup, optimization, and reporting.

• Working knowledge of Meta Business Suite, Ads Manager, Pixel/Conversions API setup, and Catalog Management.

• Comfortable with performance metrics and comfortable being measured by them: CAC, ROAS, CTR, CVR, AOV, LTV.

• Strong written English and Bangla/Banglish copywriting ability for ad and social contexts.

• Experience with e-commerce platforms (Shopify, WooCommerce, or custom-built storefronts) and familiarity with how pixel/catalog integrations work on them.

• A portfolio or case studies of past campaigns you can walk us through — what you tried, what worked, what didn't, and why.

Preferred / Bonus Skills

• Experience specifically in luxury, beauty, fragrance, or premium lifestyle e-commerce — direct relevance to Aline Mart's category mix.

• Experience working with or managing a vendor/dropship/curated-marketplace business model rather than owned-inventory retail.

• Familiarity with Google Analytics 4, Google Tag Manager, or similar analytics/tag-management tools.

• Basic design literacy (Canva, Figma, or similar) — not expected to design, but expected to brief and critique creative effectively.

• Experience running influencer or micro-creator collaborations in the Bangladesh market.

• Prior experience in a fast-moving startup or scale-up environment where you owned a channel with real autonomy.

What Success Looks Like in This Role

• A structured, documented Meta Ads account architecture (cold/warm/hot) live and optimizing within the first 30–60 days.

• Website conversion funnel instrumented cleanly (pixel, CAPI, catalog) with reliable, trustworthy reporting.

• A steadily improving CAC and ROAS trend, with clear before/after data to show for it.

• A working cadence of testing and documented learnings that make each subsequent campaign smarter than the last.

• Marketing spend that scales in step with vendor fulfillment capability — no overpromising, no wasted spend on stockouts.

About the Role

Aline Mart is a curated luxury e-commerce platform serving the Bangladeshi market across perfume, skincare, haircare, and premium tech sourced through a vetted third-party vendor network and delivered with a signature 2-hour Dhaka promise. We're looking for a hands-on digital marketer with real Bangladesh e-commerce ad experience to own paid social performance end-to-end: someone who can build a Meta Ads account from the funnel up, read a pixel like a P&L, and turn a boosted post into a repeatable, profitable acquisition channel not just someone who's clicked "boost post" for a few years.

This is a lead-level individual contributor role: you'll run the campaigns yourself while also shaping the broader digital strategy alongside design, content, and leadership.

Key Responsibilities

Paid Campaign Strategy & Execution

• Own end-to-end Meta Ads (Facebook + Instagram) strategy: campaign structure, audience architecture, budget allocation, and bidding strategy across the full funnel — cold prospecting, warm retargeting, and hot cart-recovery audiences.

• Build and manage layered targeting: interest-stacked and broad/Advantage+ prospecting, custom audiences (website visitors, video viewers, engagers, COD customer lists), and lookalike audiences built from purchasers and add-to-cart events.

• Plan and execute geo-specific campaigns distinguishing Dhaka-metro (2-hour delivery eligible) from nationwide standard-delivery audiences, ensuring ad promises always match real fulfillment capability.

• Manage day-to-day budget pacing, bid adjustments, and campaign optimization across Meta, with working knowledge of TikTok Ads and Google Ads as secondary/expansion channels.

• Run structured A/B and multivariate testing on creative, copy, audiences, placements, and landing pages — document learnings and turn them into standing playbooks, not one-off wins.

Funnel & Website Conversion Ownership

• Own the Meta Pixel and Conversions API implementation in partnership with the development team; ensure clean, deduplicated event tracking (ViewContent, Add-to-Cart, InitiateCheckout, Purchase) across alinemart.com.

• Build and maintain the Meta product catalog for dynamic/catalog ads across the full SKU range.

• Diagnose and prioritize on-site conversion friction (checkout drop-off, cart abandonment, page speed, payment method visibility) in collaboration with design and dev — you don't need to code the fix, but you need to spot the leak and make the business case for fixing it.

• Design and manage always-on retargeting flows: cart abandoners, product viewers without purchase, and post-purchase cross-sell.

• Own core funnel metrics — click-through rate, add-to-cart rate, cost per acquisition, return on ad spend, conversion rate — and report on them with clear, actionable narrative, not just dashboards.

Bangladesh Market & Audience Strategy

• Apply working knowledge of Bangladeshi digital consumer behavior: platform usage patterns (Facebook/Messenger dominance, Instagram's role for premium/female audiences, TikTok for discovery), COD preference, trust and authenticity concerns in online retail, and realistic engagement windows.

• Tailor targeting, messaging, and creative briefs to reflect genuine local buying psychology rather than importing generic Western playbooks wholesale.

• Stay current on platform algorithm changes, policy updates, and emerging ad formats relevant to the Bangladesh market, and adjust strategy proactively rather than reactively.

Content & Creative Direction for Performance

• Brief the design/content team on ad creative requirements: what wins on Meta in this market (native video, price-on-image product shots, authenticity-forward messaging, mobile-first vertical formats).

• Collaborate on and help execute a structured content calendar that supports paid amplification — knowing which organic posts are boost-worthy and why.

• Write and refine ad copy (English and Bangla/Banglish) that reflects brand voice while optimizing for conversion — copy is not outsourced entirely to creative; you own the performance angle of it.

Vendor-Model-Aware Campaign Planning

• Understand and work within Aline Mart's third-party vendor sourcing model: coordinate with the merchandising/vendor team to confirm stock and fulfillment capability before scaling ad spend behind any SKU.

• Build "supply-resilient" campaign structures — avoid concentrating budget behind single-vendor, fragile-stock products; maintain backup creative and product swaps to prevent wasted spend on stockouts.

• Flag and help enforce accurate delivery-promise messaging (e.g., which SKUs genuinely qualify for 2-hour Dhaka delivery) so ad claims never outrun real fulfillment.

Reporting, Analytics & Strategic Input

• Deliver regular (weekly/monthly) performance reporting to leadership — clear, data-backed, and focused on decisions, not just numbers.

• Build and maintain dashboards or structured reports tracking spend, ROAS, CAC, AOV, and funnel-stage conversion over time.

• Contribute directly to broader digital marketing strategy: channel mix, budget planning, seasonal/campaign calendars (Eid, festival seasons, sales events), and new-channel evaluation.

• Partner with leadership on marketing budget forecasting and present data-backed recommendations on where to scale, pause, or reallocate spend.

Team & Cross-Functional Collaboration

• Work closely with design, content, merchandising/vendor management, and customer service teams to ensure ad promises, product availability, and customer experience stay aligned.

• Where applicable, brief and manage freelance or junior support (creative assistants, community management) involved in campaign execution.

• Represent the paid/performance function in broader marketing planning discussions, bringing a data-informed perspective to creative and strategic decisions.