Social Media And Digital Marketing Specialist

Job Description

Title: Social Media And Digital Marketing Specialist

Company Name: Dream Destination International

Vacancy: 1

Age: At least 22 years

Job Location: Dhaka (Purana Paltan)

Salary: Tk. 25000 - 40000 (Monthly)

Experience:

Published: 2026-07-21

Application Deadline: 2026-07-31

Education:

Requirements:

Skills Required:

Additional Requirements:

• Age At least 22 years

Job Responsibilities

• Develop and implement effective social media and digital marketing strategies to increase brand awareness, engagement, and lead generation.

• Manage the company’s social media platforms, including Facebook, Instagram, YouTube, TikTok, LinkedIn, and other relevant channels.

• Plan, create, schedule, and publish engaging content related to study abroad, student visas, scholarships, university admissions, and educational services.

• Prepare monthly and weekly content calendars aligned with the company’s marketing goals and ongoing campaigns.

• Run, manage, and optimize paid advertising campaigns through Meta Ads Manager, Google Ads, YouTube Ads, and other digital platforms.

• Generate quality student leads for different study destinations and educational programs.

• Identify appropriate target audiences based on country, age, academic background, interests, location, and study preferences.

• Monitor campaign performance and optimize advertisements to improve reach, engagement, conversion rate, and cost per lead.

• Conduct A/B testing for ad creatives, captions, audiences, placements, and campaign objectives.

• Write professional and engaging captions, promotional content, ad copies, headlines, and call-to-action messages.

• Coordinate with graphic designers, video editors, counsellors, and content creators to produce high-quality marketing materials.

• Create ideas and scripts for promotional videos, reels, student success stories, university updates, and educational content.

• Monitor social media trends, competitor activities, audience behaviour, and changes in digital marketing platforms.

• Respond to comments, messages, and online inquiries professionally or coordinate with the counselling team for prompt follow-up.

• Maintain a consistent brand identity, tone, colour combination, and communication style across all digital platforms.

• Track website traffic, social media insights, lead performance, and campaign conversions using analytical tools.

• Prepare weekly and monthly performance reports for management, including campaign results, lead quality, engagement, and recommendations.

• Develop retargeting and remarketing campaigns for potential students who have previously interacted with the company.

• Support promotional campaigns for seminars, counselling sessions, admission intakes, scholarship opportunities, and language courses.

• Ensure all published information is accurate, professional, updated, and aligned with the company’s services and policies.

Qualifications and Requirements

• Practical experience in social media management, digital marketing, content marketing, or lead generation.

• Strong knowledge of Meta Ads Manager, Facebook Business Suite, Instagram marketing, Google Ads, and YouTube marketing.

• Experience in running paid advertising campaigns and generating quality leads is highly preferred.

• Good understanding of campaign objectives, audience targeting, retargeting, pixel tracking, conversion tracking, and campaign optimization.

• Ability to create effective content strategies and monthly social media content calendars.

• Strong copywriting skills in both English and Bangla.

• Knowledge of Canva, Adobe Photoshop, CapCut, or other basic design and video-editing tools will be an advantage.

• Familiarity with Google Analytics, Meta Pixel, Google Tag Manager, and reporting tools will be preferred.

• Strong communication, presentation, analytical, and problem-solving skills.

• Ability to identify trends and convert creative ideas into effective marketing campaigns.

• Must be organized, detail-oriented, responsible, and capable of meeting deadlines.

• Ability to manage multiple campaigns and work effectively in a fast-paced environment.

• Experience in the education consultancy, study abroad, travel, or student visa industry will receive priority.

• Experienced candidates are preferred; however, talented fresh graduates with strong digital marketing knowledge and a creative mindset are also encouraged to apply.

Preferred Skills

• Social media content planning

• Meta and Google advertising

• Lead generation and campaign optimization

• Copywriting and scriptwriting

• Basic graphic design and video editing

• Analytics and performance reporting

• Community management

• Brand development

• Competitor and market analysis

• Provident fund,Mobile bill,Over time allowance,Performance bonus,Profit share
• Salary Review: Half Yearly
• Festival Bonus: 2