Executive, Strategy & Innovation

Job Description

Title: Executive, Strategy & Innovation

Company Name: BitspearheadLTD

Vacancy: --

Age: 22 to 30 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

Published: 2026-07-20

Application Deadline: 2026-07-30

Education:

• Bachelor of Business Administration (BBA)

• Age 22 to 30 years

Department: Strategy & Innovation
Reports To: Head of Business Development & Strategy
Location: Dhaka

About the Role

Are you passionate about creating impactful influencer marketing campaigns backed by strategic thinking and market insights?

We're looking for a creative, analytical, and detail-oriented Executive, Strategy to join our growing Influencer Marketing Agency. In this role, you will be responsible for developing influencer campaign strategies, conducting market and audience research, identifying suitable influencers, preparing campaign presentations, and working closely with the Business Development, R&D, and Campaign Management teams to deliver winning proposals and successful campaigns.

If you enjoy transforming client briefs into creative marketing solutions, we'd love to meet you.

Key Responsibilities

Campaign Strategy Development

• Develop influencer marketing strategies based on client objectives, target audience, and campaign KPIs.

• Design campaign approaches for brand awareness, engagement, product launches, conversions, and integrated marketing campaigns.

• Develop a thorough understanding of how to effectively use AI for strategy development.

• Prepare influencer mix recommendations across Nano, Micro, Mid-tier, Macro, and Mega creators.

Research & Market Analysis

• Conduct research on brands, competitors, industries, consumer behavior, and digital trends.

• Analyze campaign objectives and identify the most suitable content approach and influencer categories.

• Collaborate with the R&D team to identify and shortlist influencers based on audience demographics, engagement, niche, and budget.

Proposal & Presentation Development

• Prepare compelling campaign proposals and presentations for clients.

• Develop campaign concepts, content directions, influencer recommendations, estimated KPIs, timelines, and budget rationale.

• Support the Business Development team during client presentations and proposal discussions.

Cross-Functional Collaboration

• Work closely with the Business Development team to understand client briefs.

• Coordinate with the Campaign Management team to ensure strategic alignment during campaign execution.

• Provide strategic recommendations throughout the campaign lifecycle when required.

Reporting & Knowledge Development

• Stay updated with influencer marketing trends, platform updates, consumer behavior, and emerging content formats.

• Maintain internal strategy templates, campaign benchmarks, and industry insights.

• Participate in brainstorming sessions and contribute innovative campaign ideas.

Requirements

• Bachelor's degree in Marketing, Business Administration, Media Studies, Communications, Advertising, or a related field.

• Minimum 1 year of experience working in the Strategy team of a reputed Creative Agency, Digital Marketing Agency, or Influencer Marketing Agency is mandatory.

• Strong understanding of influencer marketing, digital marketing, branding, and consumer behavior.

• Excellent research, analytical, and presentation skills.

• Experience preparing campaign strategies, pitch decks, and client presentations.

• Good understanding of Facebook, Instagram, YouTube, TikTok, LinkedIn, and emerging digital platforms.

• Proficiency in Microsoft PowerPoint, Excel, Google Workspace, and presentation tools.

• Excellent written and verbal communication skills in both English and Bangla.

What We're Looking For

• Strategic and analytical mindset.

• Creative problem-solving ability.

• Strong presentation and storytelling skills.

• Excellent research and market analysis capability.

• Strong attention to detail.

• Ability to work under tight deadlines.

• Team player with excellent collaboration skills.

• Passion for influencer marketing and digital trends.

• Self-motivated, proactive, and eager to learn.

Why Join Us?

• Work with leading local and international brands.

• Be part of a fast-growing influencer marketing agency.

• Opportunity to work on exciting campaigns with top creators.

• Collaborative and innovation-driven work environment.

• Professional development and career growth opportunities.

If you believe you have the creativity, strategic thinking, and passion to build impactful influencer marketing campaigns, we'd love to hear from you. Apply now and become part of our growing team!