Digital Marketing & Lead Generation Specialist

Job Description

Title: Digital Marketing & Lead Generation Specialist

Company Name: Corporate Academy For Professional Excellence

Vacancy: 02

Age: 22 to 35 years

Job Location: Dhaka (Shewrapara)

Salary: Tk. 25000 - 35000 (Monthly)

Experience:

• 2 to 5 years

• Bachelor/Honors

• 2 to 5 years

• Age 22 to 35 years

1.Strong hands-on experience in digital marketing and lead generation
2.Good understanding of customer behavior, market demand, and audience segmentation
3.Strong knowledge of Meta Ads, Google Ads, LinkedIn Ads, SEO, and email marketing
4.Experience in lead funnel creation, landing pages, retargeting, and conversion campaigns
5.Strong copy sense for ad messaging and campaign communication
6.Commercially smart with practical business understanding
7.Wordpress website design & Customization skills is a Plus
8.Data-driven and performance-focused mindset
9.Good communication and reporting skill
10.Strong understanding of marketing analytics tools (Meta Business Suite, Google Analytics, Search Console, etc.)

Digital Marketing & Campaign Execution

• Plan and execute digital marketing campaigns across Facebook, LinkedIn, Google, YouTube, Email, and WhatsApp

• Create and manage paid campaigns focused on lead generation, course enrollment, and corporate training inquiries

• Optimize ad performance through targeting, A/B testing, remarketing, and budget control

• Manage SEO, website traffic, landing pages, and conversion funnels

• Monitor and improve campaign CTR, CPL, conversion rate, and ROAS

Lead Generation & Conversion

• Generate qualified leads for training programs, workshops, and corporate courses

• Build and optimize lead funnels from awareness to inquiry to enrollment

• Develop lead magnets, landing pages, and conversion-focused campaigns

• Coordinate with sales/admission team to improve lead follow-up and conversion quality

• Track lead sources, lead quality, and conversion performance

Market Research & Commercial Insight

• Understand market demand for professional training courses in Tax, VAT, Customs, Finance, and Import-export Trade

• Identify audience segments, industry demand, and learner behavior

• Analyze competitors, course demand, and pricing trends

• Suggest commercially viable campaign ideas based on market need

• Support management with practical marketing insights and growth recommendations

Content & Brand Growth

• Work with internal team to develop campaign content, ad copies, reels, creative and promotional messaging

• Build CAPE’s digital brand presence across social and professional platforms

• Help position CAPE as a premium professional learning brand

• Support webinar, seminar, and event promotion campaigns

Analytics & Reporting

• Track and report weekly performance on leads, reach, engagement, CPL, CAC, and conversion

• Prepare actionable marketing reports with recommendations

• Use data to improve campaign performance and reduce acquisition cost

• Salary Review: Yearly
• Festival Bonus: 2
• Competitive salary (based on experience and capability)
• Performance incentive based on lead and conversion quality
• Career growth opportunity
• High-impact role with direct exposure to business strategy
• Opportunity to work closely with industry experts and business leaders