Sr. Executive/ Deputy Manager (Branding)

Job Description

Title: Sr. Executive/ Deputy Manager (Branding)

Company Name: Bashundhara Group

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ BBA/ MBA major in Marketing from any reputed University.

Experience Requirements:
∎ At least 5 year(s)
∎ The applicants should have experience in the following area(s): Branding
∎ The applicants should have experience in the following business area(s): Manufacturing (FMCG)

Job Responsibilities:
∎ Annual planning for Marketing & Branding activities, constructing promotional plans and strategies to attract TG with cost-effective & double win situation proposals.
∎ Development of budget and implementation of the brand plan, strategies, and all other aspects of product marketing interventions.
∎ New brand & product launch. Thematic campaign & Integrated communication, Digital & Social media focus plan, Strong and remarkable BTL footprint & CSR.
∎ Analyzing industry trends, competitive threats, and expansion opportunities and overseeing current offerings, and taking initiatives for new products or services.
∎ Campaign ideation, creative strategy, targeting, segmentation, and budgeting across SEM, display and social advertising channels
∎ Taking care of all aspects of the product campaign including ATL, BTL, online, events, and other required media.
∎ Carrying out market research to identify emerging markets and market shifts in the industry and developing customer retention strategy including systematic analysis of competitions and markets.

Additional Requirements:
∎ Age at least 25 years
∎ Both males and females are allowed to apply
∎ Candidate must have to be smart, energetic & dynamic.
∎ Good communication & interpersonal skills.
∎ Can do work under pressure.
∎ Creative & analytical skills.
∎ Sound knowledge on MS Word.
∎ Can-do attitude.

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Pick & drop facility,
∎ Other benefits as per company policy.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 11 Jun 2023

Company Information:
∎ 4 Jun 2023
∎ Bashundhara Group
∎ Address : Human Resources, Bashundhara Group, Bashundhara Industrial Headquarters-2, Plot-56/A, Block-C, Umme Kulsum Road, Bashundhara R/A, Dhaka-1229
∎ Web : www.bashundharagroup.com

Category: Marketing/Sales

:

Interested By University

University Percentage (%)
National University 9.80%
University of Dhaka 6.24%
North South University 4.01%
BRAC University 2.67%
East West University 2.67%
Jagannath University 2.45%
Jahangirnagar University 2.23%
Southeast University 2.00%
Bangladesh University of Professionals 1.78%
University of Chittagong 1.78%

Interested By Age Range

Age Range Percentage (%)
20-30 39.64%
31-35 37.19%
36-40 17.82%
40+ 3.34%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 4.02%
20K-30K 19.39%
30K-40K 24.59%
40K-50K 19.15%
50K+ 32.86%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 3.34%
0.1 - 1 years 2.67%
1.1 - 3 years 10.47%
3.1 - 5 years 20.04%
5+ years 63.47%

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