Sr. Executive / Asst. Manager, Brand Marketing

Job Description

Title: Sr. Executive / Asst. Manager, Brand Marketing

Company Name: Khana`s (Pvt) Ltd

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Tk. 40000 - 50000 (Monthly)

Experience:

• 3 to 6 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Event Management, Food (Packaged)/Beverage

• Master of Business Administration (MBA)

• 3 to 6 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Event Management, Food (Packaged)/Beverage

Major Responsibilities :

Develop and Execute BTL Marketing Strategies

• Design and implement Below-The-Line (BTL) marketing plans that align with the company’s overall business and brand objectives.
• Identify target audiences and craft effective promotional tactics to increase visibility, engagement, and sales.

1. Monthly Digital Marketing Plans and Executions
   • Prepare and execute monthly digital marketing calendars, including content planning, social media campaigns, influencer collaborations, and paid ad placements.
   • Monitor performance metrics and optimize campaigns for better ROI.
2. Campaign Planning for Activations, Events, and Promotions
   • Conceptualize and organize on-ground activations, seasonal campaigns, and product launches.
   • Develop creative event ideas that enhance customer engagement and brand presence across all outlets.
3. Vendor, Agency, and Field Coordination
   • Liaise with vendors, printing partners, and marketing agencies to ensure timely and high-quality execution of campaigns.
   • Supervise field teams during activations to ensure brand guidelines and execution standards are met.
4. Outlet Branding and Promotional Collateral
   • Oversee the design, production, and placement of in-store branding materials such as banners, danglers, flyers, posters, and POS displays.
   • Ensure all visual materials and merchandise reflect the brand identity consistently.
5. Contract and Media Negotiation
   • Negotiate pricing, timelines, and placement contracts with outdoor media suppliers, event organizers, and marketing vendors.
   • Ensure cost efficiency and maximum visibility within allocated budgets.
6. Cross-Functional Coordination with Operations and Branch Managers
   • Work closely with the operations team and outlet managers to maintain consistency in branding, communication, and campaign rollout.
   • Support outlet-level promotions and monitor execution feedback from the field.
7. Corporate Client Relationship Management
   • Develop and maintain strong relationships with corporate partners and clients.
   • Identify opportunities for co-branding, cross-promotions, and long-term partnerships.
8. Collaboration with Media Agencies and Local Authorities
   • Coordinate with manufacturers, outdoor media agencies, and local authorities to obtain necessary approvals and ensure compliance for outdoor advertising.
   • Oversee installation and maintenance of promotional materials in approved zones.
9. Event and Direct Marketing Campaign Management

• Plan and execute direct marketing activities such as roadshows, sampling programs, and promotional events.
• Evaluate post-event performance, collect data insights, and prepare reports for management review.

• T/A,Mobile bill
• Festival Bonus: 2