Specialist- Digital Marketing (NGO Business)

Job Description

Title: Specialist- Digital Marketing (NGO Business)

Company Name: One of the reputed group of companies engage in development sector

Vacancy: Not specific

Job Location: Anywhere in Bangladesh

Employment Status: Full-time

Educational Requirements:
∎ The incumbent must have minimum BBA/MBA degree with specialization in Marketing and Communication from any universities.

Experience Requirements:
∎ At least 5 year(s)

Job Responsibilities:
∎ Setup and ongoing optimization and management of digital advertising campaigns
∎ Daily account reviews of campaigns, keywords, audiences, impressions share, ad copy, ad creative, quality score, and other important account metrics.
∎ Identify, recommend and implement optimizations to improve account performance.
∎ Remain current on emerging industry trends and changes to the ad platforms
∎ Effectively disseminate content created through a diverse set of media, including virtual/digital forums and networks, as well as formal communications media.
∎ Plan and execute all digital marketing, including SEO [search Engine Optimization], marketing database, email, social media and display advertising campaigns.
∎ Design, build and maintain our social media presence.
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
∎ Identify trends and insights, and optimize spend and performance based on the insights.
∎ Collaborate with internal teams to create landing pages and optimize user experience.
∎ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
∎ Collaborate with agencies and other vendor partners.

Additional Requirements:
∎ Minimum 5 years' experience in the field of digital marketing preferably from digital agency.
∎ KEY COMPETENCIES:
∎ Through understanding of external & internal communications, brand management, media relations and consumer insights
∎ Good understanding of general Marketing processes and channels including Marketing strategy and planning.
∎ SKILLS:
∎ Exposure in digital marketing skill encompassing keyword generation, PPC marketing and banner advertising.
∎ Experience of digital content management in different platforms (e.g. Dotnet, CMS) and campaign management. (e.g. Google AdWords Email) is preferred
∎ Good understanding of standard computer applications (MS Office, Illustrator, Photoshop)

Salary:
∎ Attractive salary and benefits will be provided to the deserving candidate.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 22 Jun 2021

Company Information:
∎ 23 May 2021
∎ One of the reputed group of companies engage in development sector

Category: Marketing/Sales