Title: Shop Operation Manager
Company Name: DigitaLink Limited
Vacancy: 10
Age: 27 to 32 years
Job Location: Anywhere in Bangladesh, Dhaka
Salary: Tk. 30000 - 35000 (Monthly)
Experience:
Position: Shop Operations Manager
Role Summary: This role focuses on store operations, retail execution, consumer conversion, field coaching, and retail performance improvement, not traditional channel sales or sell-in management. Candidates with hands-on experience in FMCG or 3C retail operations are ideal; those mainly experienced in regional sell-in, distributor loading, or traditional motorcycle channel expansion are not suitable.
Ideal Candidate Profile:
5+ years of experience in retail operations, retail excellence, field execution, or store performance management, preferably in FMCG, smartphones, consumer electronics, or other fast-moving retail businesses
Proven track record in improving footfall, in-store conversion, visual merchandising, promoter productivity, and retail execution quality
Strong field management capability to coach stores, identify execution gaps, and drive corrective actions
Data-driven mindset with the ability to manage retail KPIs including traffic, test ride, conversion, display compliance, PSI, and store productivity
Candidates with backgrounds mainly in sell-in, distributor development, or regional channel trading will not be prioritized
Key Responsibilities:
Build and manage retail operating system covering store standards, retail KPIs, field routines, store audits, and performance review mechanisms
Boost sell-out performance by driving store-level execution in traffic generation, customer greeting, test ride conversion, merchandising, display quality, promoter capability, and closing discipline
Lead regular field visits and coaching for key stores, identify retail execution weaknesses, and ensure timely corrective actions with sales teams and dealers
Develop and implement retail training programs for store staff, promoters, and field teams to enhance customer engagement, product presentation, and conversion capability
Collaborate closely with Sales, Marketing, and Service teams to improve overall store productivity, launch readiness, consumer experience, and retail discipline across the network
Core KPI Direction:
Sell-out growth of key stores and key regions
Retail standard compliance and store audit scores
Test ride volume and test ride-to-sale conversion
Promoter productivity and store staff capability uplift
PSI health and improvement of low-performing stores
Additionally, there is another version of the Retail Operation Manager JD with the following details:
Responsibilities:
Lead and manage daily operations of nationwide retail stores to ensure standardized processes and consistent execution
Establish performance monitoring mechanisms to improve store efficiency and customer experience
Drive customer engagement from online to offline touchpoints to enhance conversion and brand presence
Build training systems to strengthen retail staff capabilities and sales effectiveness
Provide data-driven insights and solutions to optimize overall retail performance
Collaborate with cross-functional teams to align retail execution with business goals
Qualifications:
Bachelor’s degree or above in Business, Marketing, or related field
5+ years of proven experience in retail operations management, preferably in Mobile Industry, automotive/e-mobility
Strong leadership and team management skills with experience overseeing multiple retail outlets
Solid understanding of retail operations, performance tracking, and staff training
Excellent communication, problem-solving, and project management skills
Results-driven, adaptable to fast-paced environments, and willing to travel as required
Preferred: Experience in mobile phone, motorcycle, or consumer electronics industry; successful track record of implementing retail operation systems at a national or regional scale; strong data analysis capability.