Senior Marketing Manager- Consumer Goods Division

Job Description

Title: Senior Marketing Manager- Consumer Goods Division

Company Name: Bridge Industries Ltd

Vacancy: --

Location: Dhaka

Minimum Salary: Negotiable

Experience:
∎ 12 to 15 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG)

Published: 12 Nov 2024

Education:
∎ Bachelor’s degree in Marketing, Business, or a related field; Master’s degree or MBA preferred.
∎ Bachelor’s degree in Marketing, Business, or a related field; Master’s degree or MBA preferred.

Requirements:

Additional Requirements:
∎ Minimum of 12 - 15 years in marketing, with at least 5 years in a senior management role in the consumer goods sector.
∎ Industry Knowledge: Strong understanding of the consumer goods industry, market trends, and customer preferences.
∎ Analytical Skills: Proficiency in market research, data analysis, and strategy development to inform decision-making.
∎ Leadership Ability: Demonstrated experience managing and developing high-performing marketing teams.
∎ Communication Skills: Excellent verbal and written communication skills, with an ability to engage and influence stakeholders.
∎ Digital Savvy: Knowledge of digital marketing channels, analytics, and customer engagement tools.
∎ Minimum of 12 - 15 years in marketing, with at least 5 years in a senior management role in the consumer goods sector.
∎ Industry Knowledge: Strong understanding of the consumer goods industry, market trends, and customer preferences.
∎ Analytical Skills: Proficiency in market research, data analysis, and strategy development to inform decision-making.
∎ Leadership Ability: Demonstrated experience managing and developing high-performing marketing teams.
∎ Communication Skills: Excellent verbal and written communication skills, with an ability to engage and influence stakeholders.
∎ Digital Savvy: Knowledge of digital marketing channels, analytics, and customer engagement tools.

Responsibilities & Context:
∎ Strategy Development: Formulate, implement, and evaluate marketing strategies to drive growth and market share for consumer goods products.
∎ Brand Management: Develop and strengthen the brand image and product positioning in target markets.
∎ Market Analysis: Conduct market research to identify consumer needs, preferences, and competitive landscape to guide marketing initiatives.
∎ Product Launches: Oversee product development and manage the launch process, working closely with cross-functional teams.
∎ Sales Collaboration: Work closely with the sales team to create promotions, campaigns, and channel-specific strategies to increase sales.
∎ Team Leadership: Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture.
∎ Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to meet business objectives.
∎ Digital Marketing: Leverage digital platforms and marketing tools to enhance brand visibility and engagement with target audiences.
∎ About Bridge Industries Ltd.
∎ Bridge Industries Ltd. is a leading consumer goods company with a diverse portfolio including tea, coffee, rice, spices, honey, and other quality food products. We are committed to bringing the best products to consumers nationwide through innovative marketing strategies, a vast distribution network, and customer-focused service.
∎ Position Overview
∎ We are seeking an experienced and driven Senior Marketing Manager to lead our marketing efforts within the consumer goods division. This role is essential in driving brand growth, expanding market share, and managing product launches. The ideal candidate will have a deep understanding of the consumer goods industry and demonstrate an ability to develop and execute successful marketing strategies.
∎ Key Responsibilities
∎ Strategy Development: Formulate, implement, and evaluate marketing strategies to drive growth and market share for consumer goods products.
∎ Brand Management: Develop and strengthen the brand image and product positioning in target markets.
∎ Market Analysis: Conduct market research to identify consumer needs, preferences, and competitive landscape to guide marketing initiatives.
∎ Product Launches: Oversee product development and manage the launch process, working closely with cross-functional teams.
∎ Sales Collaboration: Work closely with the sales team to create promotions, campaigns, and channel-specific strategies to increase sales.
∎ Team Leadership: Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture.
∎ Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to meet business objectives.
∎ Digital Marketing: Leverage digital platforms and marketing tools to enhance brand visibility and engagement with target audiences.

Compensation & Other Benefits:
∎ Opportunity to lead the marketing strategy for a growing consumer goods company.
∎ Dynamic, fast-paced work environment with a focus on innovation and growth.
∎ Competitive compensation and benefits package.
∎ Career development opportunities within a company committed to employee growth and success.
∎ Opportunity to lead the marketing strategy for a growing consumer goods company.
∎ Dynamic, fast-paced work environment with a focus on innovation and growth.
∎ Competitive compensation and benefits package.
∎ Career development opportunities within a company committed to employee growth and success.

Employment Status: Full Time

Job Location: Dhaka

Read Before Apply:

How to Apply: Interested candidates are invited to send their CV and a cover letter to [email address] with the subject line "Application for Sr. Marketing Manager - Consumer Goods Division."

Bridge Industries Ltd. is an equal-opportunity employer and encourages applications from individuals of all backgrounds. Only shortlisted candidates will be contacted.