Senior Manager / Manager – Marketing (Trade & BTL)

Job Description

Title: Senior Manager / Manager – Marketing (Trade & BTL)

Company Name: AKIJBASHIR GROUP

Vacancy: --

Age: Na

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• 8 to 10 years
• The applicants should have experience in the following business area(s): Group of Companies, Plastic/ Polymer Industry, Sanitary ware, Tiles/Ceramic

Bachelor / Master of Business Administration (BBA / MBA) in Marketing from a recognized public or private university.

• 8 to 10 years
• The applicants should have experience in the following business area(s): Group of Companies, Plastic/ Polymer Industry, Sanitary ware, Tiles/Ceramic

• Excellent communication and interpersonal skills.

• Strong analytical and problem-solving abilities.

• Goal-oriented with a proactive approach to sales and client management.

• Effective time management and organizational skills.

• Ability to work independently and as part of a team.

We are looking for a dynamic marketing professional to lead our Trade Marketing and BTL initiatives, driving impactful on-ground visibility, retail engagement, and sales acceleration. This role requires end-to-end ownership—from strategy and planning to execution and performance optimization.

• Lead the planning and execution of all trade marketing and BTL initiatives, ensuring strong market presence and measurable business impact

• Develop and implement integrated trade campaigns, including concept development, budgeting, rollout, and post-campaign evaluation

• Design and execute retailer engagement programs, dealer activations, and incentive-driven campaigns to boost sales performance across markets

• Lead all on-ground activations including exhibitions, trade shows, events, and brand experiences, ensuring high engagement and brand consistency

• Plan and manage OOH visibility including billboards, hoardings, and transit media—from site selection and negotiation to execution and monitoring

• Ensure premium and consistent brand representation across all showrooms through effective VM and branding execution

• Develop and control BTL budgets, optimizing resource allocation to maximize return on investment

• Collaborate closely with sales, product, and brand teams, along with external agencies and vendors, to ensure seamless execution

• Monitor campaign effectiveness, analyze results, and generate actionable insights for continuous improvement

• Build strong relationships with agencies and suppliers to ensure quality delivery, cost efficiency, and innovation

• T/A,Provident fund,Tour allowance,Medical allowance,Mobile bill,Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Leave Fare Assistance (LFA)