Senior Executive, PR, Communication & Brand

Job Description

Title: Senior Executive, PR, Communication & Brand

Company Name: GEMCON GROUP

Vacancy: 1

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ BBA in Marketing with MBA degree is preferable from a reputed institution e.g Dhaka University, NSU, BRAC, East West University.

Experience Requirements:
∎ 3 to 5 year(s)

Job Responsibilities:
∎ PR, Communication and Networking:
∎ Ensure Gemcon Group's all products, communications, promotions and initiatives align with the brand directive with the guidance and direction of the supervisor.
∎ Prepare and implement an appropriate marketing plan ATL, BTL & Digital Platform for newly assigned and existing products.
∎ Plan, develop and implement PR & Communication strategy formulation and execution in Gemcon Group.
∎ Create design and direction for collateral, web, product packaging & other visual communications.
∎ Prepare innovative design to plan and execute PR & Communication activities for campaigns, events, sponsorships and corporate social responsibility programs.
∎ Coordinating Bangla and English content (press releases, articles, leaflets, reports, social media contents and promotional videos)
∎ Maintaining liaison with different Television Channels, Newspapers, PR Agencies, Magazines, Radio Channels, Associations, International Chamber of Commerce and Industries, Universities, etc.
∎ Prepare the production of publicity brochures, handouts, promotional videos, photographs, films, and multimedia programs.
∎ Clear understanding of market trends, competitive activity, category segmentation.
∎ Prepare all communication plan based on yearly activity calendar.
∎ Brand Management:
∎ Arrange brand activation programs, monitor other leading organization's branding strategies and branding activities; establish and maintain a consistent corporate image throughout all product lines, promotional material, and events.
∎ Connect communication plans with the brands elements and prepare individual campaign strategy based on launch campaign, promotion campaign and so on.
∎ Develop branding tools (leaflet, brochure, presentations) development & writing article for press media & social media.
∎ Perform key strategic branding programs/projects as of communication tools including collateral, website, e-mail/nurture campaigns, commercialization and other branding related initiatives to achieve branding plan objectives.
∎ Develop social media strategy aligned with the brand identity, audience and objectives.
∎ Prepare yearly activity calendar for various brands and ensure their timely executions.

Additional Requirements:
∎ Experience: At least 3-5 years relevant experience in PR & Communication in a reputed organization.
∎ Specialization:
∎ Brand Promotion
∎ Business Development
∎ Media Management
∎ Public Relation
∎ Brand Communication
∎ Activation Management
∎ Creativity
∎ Skills: Excellent interpersonal skills, very good communication skills, good analytical ability is required for the position.
∎ Additional Requirement:
∎ General brand management experience across multiple markets.
∎ Strong proficiency in Adobe Photoshop, Adobe Illustrator, Microsoft Office (PowerPoint, Excel, Word)
∎ Proven ability to work cross-functionally.
∎ Written and Oral Presentations Skills
∎ Creative development
∎ Tech Savvy

∎ As per company policy.

Compensation & Other Benefits:
∎ As per company policy.

Job Source: Online Job Posting.

Application Deadline: 2 Jun 2021

Company Information:
∎ 3 May 2021

Category: Marketing/Sales