Job Description
Title: Sr. Executive / Assistant Manager - Brand
Company Name: GEMCON GROUP
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Masters of Business Administration (MBA) in Marketing
Experience Requirements:
∎ 3 to 5 year(s)
Job Responsibilities:
∎ Plan and execute comprehensive 360-degree marketing activities to achieve brand strategy objectives.
∎ Develop and implement a holistic brand strategy that aligns with the company's vision, encompassing brand positioning, messaging, and visual identity.
∎ Collaborate with advertising and research agencies to create and execute brand initiatives that resonate with the brand identity.
∎ Assist in the development of long-term brand strategy and implement short to medium term objectives in support of the strategy.
∎ Handle new product development, special projects and product launching plan for the brand.
∎ Monitor media coverage, social media mentions, and online sentiment to assess public perception of the brand, making data-driven adjustments to communication strategies
∎ Assist in formulating a monthly trade marketing plan, analyzing sales performance, and achieving targets through strategic decision-making.
∎ Efficiently manage the brand and media communication budget, optimizing resource allocation for cost-effective strategies.
∎ Conduct ongoing market trend to stay abreast of industry trends, customer preferences, and competitor activities, providing strategic recommendations for brand enhancement.
∎ Analyze the effectiveness of marketing campaigns, generating detailed reports post-execution.
∎ Collaborate closely with internal stakeholders, including the inter department collaboration with Production, Sales, Accounts and senior management, to ensure alignment between brand initiatives and overall business objectives.
∎ Leverage extensive knowledge of digital marketing and social media platforms to promote the products and fortify the brand presence.
∎ Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including customer acquisition and retention.
∎ Provide analysis on costs, new and existing and review cost reduction activities.
∎ Develop annual plans and budgets for the brand & Marketing.
∎ Ensure that the brand focus/ positioning is maintained through all media, PR activities and POS all locations.
∎ Process Purchase orders to acquire goods timely.
∎ Conduct activation and review logistic inventory and update as required.
∎ Fulfill any additional responsibilities assigned by management as needed.
Additional Requirements:
∎ Age at most 35 years
∎ Both males and females are allowed to apply
∎ Proven working experience as Brand Manager or Assistant Brand Manager at least 03/05 years
∎ The applicants should have experience in the following area(s): Brand Management, Digital marketing
∎ The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Group of Companies
∎ Self-motivated and able to work by own vein
∎ Ability to plan multi-task and manage time effectively and 100% aligned with company rules & regulations.
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill, Provident fund
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Group Insurance
∎ Other benefits as per company policy
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 4 Nov 2023
Company Information:
∎ 5 Oct 2023
∎ GEMCON GROUP
∎ Address : H# 44, R#16(27old) , Dhanmondl, Dhaka-1209, Bangladesh.
∎ Business : Group of Companies
Category: Media/Advertisement/Event Mgt.
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